Pixe’s discussion will focus on solving the challenges brands face in using social media to reach their potential customers. Technology consumers are recording their favorite television shows and fast-forwarding through any commercials, so how can brands reach their fans in this non-traditional atmosphere? Nowadays, individuals feel strongly against having any advertisements or pop-ups interfering with their down-time spent on Facebook or Twitter. Brands want to create a meaningful connection with their potential customers without appearing as overbearing or obnoxious. Pixe will discuss the ways brands can seamlessly integrate their marketing efforts within their fans’ social networks.
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