Breaking Down Digital Media Acronyms Part 2

Since the start of the Internet, companies have been discovering new ways to build their brand and reach out to new customers. This platform has spurred the start of Digital Marketing. Digital Marketing is the process of using digital formats to advertise a message for a brand. In order to understand this new industry a little better, take a look at some of the most commonly used terms and phrases.

Content Marketing: Content Marketing is a brand’s process of producing original, valuable, and thought-provoking content and sharing that content with interested consumers. For instance, trade magazine, company blogs, and even many brand social media sites aim to share interesting articles, trends, and new products that relate to their specific industry. Here is a short history of content marketing from the Content Marketing Institute.

Social Media: Social Media is a combination of the websites, and now applications, used for social networking. Social networking is creating relationships, either personal or professional, through a login-based social media website. The most popular social media sites include, but are not limited, to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+.

Organic Marketing: Organic Marketing is the process of marketing a brand or product without paying for advertising. It is important to note that organic marketing does contain intent, but it is a more unexpected option.Organic marketing is focused on creating a natural relationship with your potential customers, especially through word-of-mouth and social media outlets.

Responsive Design: Responsive Design is probably one of the hottest trends in marketing now, responsive web design is a website’s ability to react to the user’s screen size. Web designers are now standardizing flexible content on the sites that can automatically adjust to whatever type of device is used. Along with changed appearances, responsive websites will transform the user experience to work with a device, such as the finger zoom feature on iPads, a drop down “hamburger” menu for mobile, and landscape/portrait views on tablets.

Tribal Marketing:Tribal Marketing is a marketing strategy to create a community-centered feeling for those interested in a certain product or brand. Marketers attempt to target certain individuals that all have a common interest or need and solve that need with the use of their product. In essence, marketers want to encourage a bonded tribe in support of their product or services

Digital Dashboard: Generally speaking, a digital dashboard is a central location that draws content from multiple resources into a manageable and readable format. Many dashboard systems support a standard selection of applications, but are usually customizable to improve user experience.

Viral: Going ‘viral’ is a term used for when a person, topic, video, article, or photo hits the popularity level as to where it reaches the Internet engagement level of the hundreds of millions of views. When one Youtube video suddenly goes from about 100 likes from the poster’s family and friends to a shocking 2 million views, this video has reached Internet celebrity status as a viral sensation. 

Need some more? Read Breaking Down Digital Media Acronyms Part 1

A Scalable Solution for Small Businesses

The week of May 12- 16, 2014 celebrates National Small Business Week (#SBW2014) in North America. At Pixe Social, we are invested in the cause of the success of small businesses because our solution provides a great platform for small and mid-sized businesses to maximize their social reach with minimal investment and in a very short period of time. Whether it’s a local restaurant or café, university event, or automotive dealership, Pixe Social has expanded the fan base of many a brand since its inception in April last year.

As a start-up company, the Pixe team understands how challenging it can be to find any wiggle room in a budget for marketing and promotion. Growing businesses want to see the maximum return on their investments (every penny counts!), and that’s exactly what Pixe Social can provide through our cutting-edge social media marketing solution. It’s simple, really. Start from the source of your business’s success by showcasing your most loyal fans.

How cool would it be if you saw yourself on your favorite restaurant’s Facebook Page? Imagine yourself enjoying a delicious meal with your buddies and your server snaps a picture to capture the evening for posterity? Not only will you be able to keep that memory of a night out with friends, but also the next day, you’ll be famous because you made it onto Facebook Page of your favorite brand. If you can imagine your own excitement from your fifteen minutes of Internet fame, imagine how your business’ fans will respond to the idea of being able to showcase their emotional connection with your brand.

Follow Pixe Social's board Pixe Social at UMD Smith School Business Summit on Pinterest.

At the 2014 Business Summit at the University of Maryland Robert H Smith School of Business, Pixe Social gave the attending students and faculty a wonderful opportunity to share their love for the Smith School. Photos and testimonials taken at the Pixe-powered photo booth were tweeted in real-time with the event’s hashtag from the @SmithSchoolPixe handle. Fans of Smith School were able to tune into what people loved about their experience not only at the conference itself, but also how the graduate school had change many a former student’s life. The popularity of the event and the photos is evident from the fact that fans continue to favorite and retweet the posts to this day, a month after the event.

Just Keep Pinning, Just Keep Pinning

Since 2010, Pinterest has dominated the visual social media world with its ability to engage users on a daily basis through a constantly running stream of user generated content. At Pixe, we have been using Pinterest for some time now, and yes, we’ve been bitten by the bug. From the first time that one signs in to a Pinterest dashboard, the visual stimuli are irresistible. No matter what engages you, be it food, DIY projects, clothes, new products – you name it and Pinterest has a gallery to keep you enthralled for hours at a length. So how do all of these recipes for distraction qualify as “work” for Pixe?
You may not realize it at first, but behind the scenes, those outlandish photos of cosplay are actually linked to a huge global audience through leading social media sites such as Facebook, Twitter and Pinterest. Pixe’s Pinterest boards showcase hundreds of marvelous photos from exhibits and events in many different verticals. From Las Vegas to London, we bring our award-winning technology and fun solutions to help add a little extra charm to their otherwise business-like conventions and events.

Our newest Pinterest board, The Best of Pixe Photo Booth, is a collection of some of the most entertaining photos we’ve seen over the past few months. And what exactly qualifies as entertaining? Obviously, the best costumes, use of props (including, foam fingers, wigs, giant silverware, and of course, our very popular blinky glasses) and testimonials are always good candidates for selection. However, it would seem a little selfish if we only paid attention to our opinion, right? That is why we want to see what YOU like. We invite you to visit our new Pinterest board and like the photo or photos that engage you the most. Help us figure out what stands out the most to you!