Smart Social Media Marketing Technology Set to Engage Attendees at SXSW Interactive

We’re excited to announce that we will be showcasing our smart social marketing solutions in Booth 609 at this year’s South by Southwest (SXSW) Interactive trade show on March 13-17, 2015 in Austin, Texas. SXSW is a five-day show featuring international interactive exhibitors including startups, music & film leaders, technology influencers and more.

Pixe Social will be demonstrating our award-winning social photo-sharing solution, Pixe Encore. Pixe Encore is a tablet-based social sharing technology that brands and events leverage to engage with their current and potential audiences. By incorporating the instant sharing power of leading social media channels like Facebook, Twitter and Instagram and fan testimonial capture known as ‘photomonials’, Pixe Encore photos result in a substantial jump in brand and event’s viral presence.

Recently leveraged by leading events and brands such as SXSW V2V, CES, ad:tech, EXHIBITOR Magazine, BizBash, MCM London Comic Con, and New York Comic Con, Pixe Social invites you to Booth 609 to discover how our innovative social marketing solutions can boost your brand’s audience engagement. Learn more about our past client success stories here.

Pixe Snap Selected for EXHIBITORLIVE New Product Showcase

Event managers and marketers are always looking for ways to create a more valuable, engaging experience for their attendees. But how can they ensure a long-term, interactive solution?

Pixe Social’s customizable consumer engagement app, Pixe Snap, provides a seamlessly integrated solution for both B2B and B2C events. Pixe Snap will soon be featured in the EXHIBITORLIVE New Product Showcase amongst 41 other industry innovations. Products ranging from booth display systems, video walls, and RFID technology will all compete for the coveted Buyers Choice Award. Last year, Pixe Social’s tablet-based event marketing solution, Pixe Encore, was recognized with this distinct honor.

Take a look below to learn more about our latest innovation in the listing:

“Thanks to Pixe Snap, it has never been easier to put an app to work for your trade show program. The fully customizable product from Pixe Social lets attendees shoot selfies and send them out through social-media channels with your branding attached, and allows you to "gamify" the sharing of photos as well as harvest leads from those who play. The app, which is compatible with the latest versions of iOS and Android operating systems, will brand each photo with event information and sponsor logos, hashtags and photo testimonials, or whatever you like. It can also send targeted notification messages to attendees on command, and it provides access to all usage metrics, photos, and contact information via a custom Web portal.”

CES 2015 Fans Generate Impressive Social Media Results

The 2015 Consumer Electronics Show (CES), held this past January in Las Vegas, was the largest show in its history, featuring over 3,600 exhibitors and 170,000 international attendees. The Consumer Electronics Association, partnered with Pixe Social to create an interactive social media experience at CES 2015, both for those in attendance and engaged fans online.

The Official CES Social Photo Sharing Solution, powered by Pixe Social, gave fans a behind-the-scenes look at the newest high-tech innovations through photos shared in real-time on Facebook, Twitter and Instagram. The 3,465 photos generated tremendous viral buzz across all three social networks and grabbed the attention of major consumer brands such as Polaroid, LG, and Panasonic.

Take a look at the infographic below for a full visual analysis of our successful social media integration.

Top Event Technology Trends for 2015

After providing the official social photo sharing solution for CES 2015 last month, we began to think about what trends in the consumer technology market will transfer over to the events industry for the New Year. Technology has drastically transformed the way event managers and attendees
communicate over the past few years, so what do they have to look forward to? Read on to find out.

Digital Experiences. Event attendees, especially millennials, crave well-rounded experiences at trade shows. Uninteresting educational sessions and irrelevant speakers won’t hold their attention for long, so why not leverage the number one distractor? Digital devices such as smart phones and tablets provide another outlet for event organizers to connect with their attendees. Online polling platforms, live social media chats, and interactive photo contests are all powerful activities that will contribute to a memorable show experience.

Integrated Platforms. As of 2013, custom apps are almost a requirement for any show trying to compete on a global level, but how can your event stand out? Show apps should be the sole resource for attendees to ask questions, look up booth information, schedule meetings & sessions, and network. Attendees should not have to download multiple apps or open more than one webpage to answer every question they have throughout your event. Integration is the answer to the modern attendee’s desire for simplification and convenience when attending an event.

365 Event Connection. With social networking apps like Facebook and Twitter connecting us to our friends, brands, and celebrities 24 hours a day, 365 days a year, why shouldn’t event organizers reach out to their potential attendees all year-long as well? Event organizers can now leverage one app that becomes an umbrella for all of your association’s or industry’s needs. Also attendees can have access to year-round updates via newsletters, blogs, social media posts, press releases, and more.

Event Marketing Solutions to be Showcased at EXHIBITORLIVE 2015

Next month, Pixe Social heads to EXHIBITORLIVE to showcase our interactive social photo sharing technologies. Our innovative solutions will be on display at a number of locations throughout the event, including an exhibitor booth, the New Product Showcase, a featured speaking session with CEO Rajiv Jain and as the official social photo solution for EXHIBITORLIVE 2015.

Tradeshow and event organizers in attendance are invited to visit booth 1271 to learn how our solutions can provide engaging attendee experiences and capture treasured guest moments. Our tablet-based social photo sharing solution, Pixe Encore, has contributed to boosting many brands’ and events’ viral reach by 4-5 times in a matter of days.

Our most recently developed solution, Pixe Snap, a state-of-the-art consumer engagement app, will be featured in the EXHIBITOR New Product Showcase (NPS). The NPS is the launching pad for some of the event industry’s most inventive new products, including Pixe Encore. As winner of the 2014 Buyers Choice Award at the NPS, our solution was recognized as one of the top products of the year.

Pixe Social CEO, Rajiv Jain, will be leading a Marketing and Communications Session on Thursday, March 5, 2015 from 3-4pm. This session, entitled “Engage a Younger Audience with Digital and Social Media”, will:

• Provide meaningful, immersive experiences that engage younger audiences
• Empower and encourage young audiences to create User Generated Content for you
• Activate audiences of ALL ages to amplify your brand with digital technology at face-to-face events

Make sure to add this session to your show schedule to gain powerful attendee engagement insight.

Finally, attendees can witness the social media marketing power of our solutions by visiting the official social photo sharing solution of EXHIBITORLIVE. We invite you to pose for fun photos with friends and colleagues in front of one of three popular EXHIBITOR Magazine covers displayed through our green screen technology. Photos can be seen live at the show on a rotating slideshow photo wall and in real-time online on Facebook, Twitter, and Instagram.

We look forward to seeing you at the 2015 EXHBITORLIVE Show in Las Vegas!