Pixe Snap Selected for EXHIBITORLIVE New Product Showcase

Event managers and marketers are always looking for ways to create a more valuable, engaging experience for their attendees. But how can they ensure a long-term, interactive solution?

Pixe Social’s customizable consumer engagement app, Pixe Snap, provides a seamlessly integrated solution for both B2B and B2C events. Pixe Snap will soon be featured in the EXHIBITORLIVE New Product Showcase amongst 41 other industry innovations. Products ranging from booth display systems, video walls, and RFID technology will all compete for the coveted Buyers Choice Award. Last year, Pixe Social’s tablet-based event marketing solution, Pixe Encore, was recognized with this distinct honor.

Take a look below to learn more about our latest innovation in the listing:

“Thanks to Pixe Snap, it has never been easier to put an app to work for your trade show program. The fully customizable product from Pixe Social lets attendees shoot selfies and send them out through social-media channels with your branding attached, and allows you to "gamify" the sharing of photos as well as harvest leads from those who play. The app, which is compatible with the latest versions of iOS and Android operating systems, will brand each photo with event information and sponsor logos, hashtags and photo testimonials, or whatever you like. It can also send targeted notification messages to attendees on command, and it provides access to all usage metrics, photos, and contact information via a custom Web portal.”

The Age of the Connected Consumer

Something we marketers need to continuously remind ourselves of: We are living in the ‘Age of the Consumer’. Consumers are constantly connected through smartphones and tablets noting their every move and every purchase. And what happens before and after every purchase? The customer review. Online testimonials can make or break a brand’s reputation overnight. This means that companies need to engage customers and build long term relationships so that their brands become a part of the consumers’ daily lives. It's not just about technology and information anymore, consumers’ opinion of a brand’s performance is what drives growth in revenue now.

One way for marketers to do that is by becoming an integral part of your customers' narratives, and building a solid presence on the channels where their fans are active. We recently heard of a great example of a brand who got it right. This fall, iHeartRadio, a free digital radio service, launched a nationwide marketing campaign to engage with college coeds at 10 university campuses by swapping Instagram photos for free merchandise. As for the outcome of the campaign, iHeartRadio gathered 5.7 million impressions of likes, shares, and views on Instagram within the first week. By leveraging a social media app that their target audience was already actively engaged with, iHeartRadio was able to effortlessly become a part of their potential consumers’ daily lives.

If your brand audience comprises Gen Y, then Instagram is one channel where your brand needs to shine. Did you know that Pixe Encore and Pixe Snap enable you to do just that – and with almost no effort needed from your marketing team. Users can post branded photos directly to Instagram with your brand hashtag and logo using both Pixe Encore and Pixe Snap.

Pixe Social partners New York Comic Con and BizBash are two popular brands that have seen considerable outreach with fans’ Pixe photos and their custom hashtags on Instagram recently. The #NYCC hashtag was tagged in over 240,000 posts and BizBash attendees shared the custom event hashtags over 7,700 times. Attendees at recent NYCC and BizBash events were eager to share their photos on Instagram to become a part of the shows themselves.

Make sure to check out the Pixe Social Instagram page to see photos from many of our clients’ recent social campaigns.

ad:tech New York Combines Marketing and Technology at 2014 Show

Pixe Social has partnered with ad:tech for over a year, providing the official social photo booth for ad:tech New York 2013 and ad:tech San Francisco 2014. While at ad:tech SFO, Pixe Social's tablet-based social photo booth software, Pixe Encore, captured 314 photos extending the event's reach to over 44,000 fans on Facebook. The ad:tech Facebook Page saw significant outreach to 80,209 fans leaving 201,584 social impressions. 

Over the past year, Pixe Social has grown significantly, working with successful brands and events such as EXHIBITOR Magazine, BizBash, and CES. Pixe Social also expanded its array of social marketing solutions with a free consumer app, Pixe Snap. Successfully adapted at New York Comic Con 2014 and MCM London Fall 2014, Pixe Snap engages individuals with their favorite brands and events in their geographical area.  As the 2014 winner of the EXHIBITOR Buyers Choice Award, Pixe Social has continued to work with a number of prominent resellers, including LA Ads.

"My client’s tradeshow booth was a smash because Pixe Social made it so easy to take photos, embed my client’s message, instantly email photos to booth visitors, and direct visitors to the client’s Facebook Page. At the same time, we were able to capture the emails of each visitor to connect with them post-show. Pixe Social went out of their way to help me design the program and assure its success." Dan Katz, President & Creative Director, LA Ads

This year, Pixe Social is sponsoring the official ad:tech New York 2014 social photo booth. We are providing a unique growth opportunity for reselling to marketing and advertising agencies in attendance. We invite you to visit booth 535 and see Pixe Social in action!

Pixe Snap App Engages Fans Before, During and After #MCMLDN14

This fall, Pixe Social introduced MCM London Comic Con fans to our free social interaction smartphone app, Pixe Snap, with pre-show and on-site photo contests.

In the pre-show contest, comic and pop culture enthusiasts across the UK were encouraged to snap a photo using the MCM London Comic Con location on Pixe Snap and share the photo with friends and family on Facebook.  The photo with the most likes by October 23, 2014 won a pair of weekend tickets to the Show. This prize was especially attractive to hopeful attendees because of the overwhelming popularity of the weekend Show dates.

The winning photo:

Pixe Social also hosted a Pixe Snap contest for MCM London attendees at the event venue. Fans donning their best cosplay snapped pictures with Pixe Snap, sharing them instantly from the Show floor to Facebook. The photo with the most likes on their Pixe Snap MCM London Comic Con photo by Monday, November 10, 2014 will win 4 tickets to MCM London Comic Spring 2015. We're looking forward to more creative cosplay as the contest continues, so don forget share your photo and gather as many likes as possible so you can be the next Pixe Snap contest winner.

This week, MCM Expo announced record numbers for this year’s Show, over 110,000 fans were in attendance, an impressive increase of 25% compared to the Fall 2013 and Spring 2014 shows. With the increased attention and popularity of their most recent event, MCM Expo has decided to extend their Show times to a full three-day event for 2015. Pixe Social will also be back in 2015 to engage and entertain attendees at the event!

The Impact of Social Media on Small Businesses

Photo courtesy of Symphony Blush

Last week, Pixe Social's Director of Sales, Michael Krantz, recounted his adventures in cosplay at New York Comic Con (NYCC). Michael had the opportunity to partner with a talented special effects makeup artist, Lindsey Ann, of Symphony Blush. The experiences had by both Michael and Lindsey's experiences are a reflection on  how beneficial social media promotion and engagement can be for small businesses.

These days, social media isn’t just for social interactions at a personal level. While posting pictures of your family and friends and rekindling friendships from high school may have been the original plan for networking sites like Facebook and Twitter, businesses big and small, have finally figured out how to connect with previously unattainable audiences and potential customers online.

Sharing her thoughts on social media, Lindsey-shared explained how it allows her to make people aware of what is happening in her world of photo shoots, films, and special events. Leveraging Facebook, Twitter, and especially Instagram, Lindsey welcomes fans to contribute to as well as share her entertaining experiences. “Once Instagram was created, it was easy. Just one click of a button and I can share a picture that other people were able to see, making it much easier to view my work. Social media allowed me to make people aware of any events that I was attending, like New York Comic Con, so they can be a part of it,”, says Lindsey.

Symphony Blush Instagram

While at NYCC, Michael used Pixe Social’s free consumer app, Pixe Snap, to expand the reach for both Symphony Blush and Pixe Social. By using the hashtags #NYCCPixeSnap, #SymphonyBlush and #NYCC on all of his posts to Twitter and Instagram, Michael started to contribute to one of the top trending topics of the weekend. “Recognition is the only way an artist can make a living. An artist's work has to speak for itself. If ‘Symphony Blush’ could trend [on social media], then others can see my brand,” notes Lindsey. Now, when Instagram users search the #NYCC hashtag, the #Symphony Blush” hashtag will be included in some of the posts instantaneously reaching a wider audience.

To learn more about how Pixe Social can provide your small business a scalable social media marketing solution, read our #SBW2014 blog post.

Snapping Cosplay with Zombie Captain America

Guest blog post by Michael Krantz, Director of Sales

While at NYCC, I planned on fully immersing myself in the spirit of the Show by getting transformed through cosplay, compliments of the very talented Lindsey Ann, owner of Symphony Blush. Lindsey specializes in the craft of special effects makeup, which she studied at MUD in New York City. I volunteered to be one of Lindsey’s cosplay canvases to roam the show floor and pose for pictures with admiring attendees.

For my cosplay, Lindsey chose to transform me into a Zombie Captain America. I decided to capture my makeover using Pixe Social’s consumer photo sharing app, Pixe Snap. Pixe Snap allowed me to document the transformation from start to finish, and share it through social media. Using the hashtags #NYCCPixeSnap, #SymphonyBlush and #NYCC I was able to share my experience with social fans.

I arrived at the Symphony Blush booth ready to begin my first experience in cosplay. Three hours later, after multiple cosmetic applications, an interesting attempt at putting in a colored contact while fully masked, and thousands of curious looks from the passing crowd, my transformation was complete! Zombie Captain America was alive…err, dead and ready to walk the show floor.

After a full day of snapping photos with NYCC attendees it was time to get out of costume, which I can say was very relieving. Eight hours in prosthetics, makeup, and silicon was awesome and a great experience…but I was ready to shower. Thanks so much to New York Comic Con, all of the Pixe Social team and especially Lindsey of Symphony Blush for giving me an unforgettable, drop-dead
fun time!

View all of the photos here.

New York Comic Con Attendees to Participate in #NYCCPixeSnap Contest to Win Cash Prize

This Thursday, October 9, 2014, New York Comic Con (NYCC) attendees will have the chance to participate in the latest Pixe Snap photo sharing contest.

Applying the geographical location features of the app, Pixe Snap users can select the NYCC location to access the contest. Attendees will snap a picture with friends in colorful cosplay while at the show, type in a fun photomonial in our custom NYCC word bubbles, and instantly share the photo on Instagram with the hashtag #NYCCPixeSnap.

We will randomly select a winner from the pictures shared on Instagram with #NYCCPixeSnap hashtag between the dates Oct 9 – 12, 2014, to be awarded a $250 gift card!

Are you attending New York Comic Con 2014? Make sure to download Pixe Snap app on the App Store or Google Play and enter to win an exciting prize.

Full contest details here.

Show Off Your Best Cosplay to Win Big with #NYCCPixeSnap

We’re excited to announce Pixe Social’s kick off contest for New York Comic Con (NYCC) fans across the country, the #NYCCPixeSnap Contest.

For weeks now, cosplayers have been brainstorming costume ideas for the upcoming NYCC Show to be held October 9-12, 2014. Hours of research, sketching, and sewing will lead up to a spectacular showcase of every attendee’s hard work.

In order to show off attendees’ efforts, we’re inviting cosplayers to enter an exciting Pixe Snap contest to win a $200 gift card from Pixe Social. This simple and free to enter contest will give people the chance to share photos of their cosplay outfits online with friends and family.

Enter by October 4, 2014:

•    Download the Pixe Snap app for free
•    Select NYCC location (to access contest)
•    Snap a photo & share on Facebook

 

The photo with the most likes on Facebook will win our exciting prize of a $200 gift card. Start snapping photos and sharing with friends!

Snap & Score: Pixe Launches the Latest Pixe Snap Contest Engaging Sports Fans

With the Pixe Summer Music Take Over coming to a close in early September, Pixe will keep up the contest momentum by starting a new contest series: Pixe Football Fanatics. This fall, football fans across the US will have the opportunity to win tickets to some of the most anticipated NFL matchups of the season. Pixe Social will offer up two tickets to Pixe Snap users who share photos on Facebook using our mobile photo sharing app, Pixe Snap.

Contest start and end dates will be announced through Pixe’s Facebook and Twitter approximately a week before the game’s date. App users can choose different contests to enter by selecting a new location, located at the top menu bar in the app. By selecting a contest, Pixe Snap users will notice a custom logo, featuring team colors, will appear in the bottom left corner of their Snaps.

And how do we choose the winners? In order to qualify, photos must be taken with the specific contest location and shared on Facebook from the app. We will randomly pick a photo and notify the winner via email.

Are you ready to enter a Pixe Football Fanatics contest? Take a look at our list of contests, updated weekly, and keep a close eye on our social media for a chance to see your favorite team live in action!

Download Pixe Snap to get started.


 

Last Call! Enter to Win Tickets to the Final Pixe Summer Music Take Over Concert

For the past three months, Pixe has hosted an interactive contest series for Pixe Snap users, Summer Music Take Over (SMTO). Music fans along the East Coast were encouraged to download the Pixe Snap mobile app, select the specific geolocation with a corresponding concert, and tweet a photo. Each contest was announced on Pixe’s Facebook and Twitter feeds directing participants to more detailed information about the concert and contest. All of the photos were tweeted with the concert hashtags to connect with fans across Twitter. Winners were randomly chosen from the entrants and announced on Twitter and Facebook.


The Pixe team was elated with the amount of interaction with music fans via social media. With over 70 new Pixe Snap registrants throughout the contest series, the app has grown in popularity within the targeted demographic. Festival enthusiasts were eager to enter two SMTO contests for the Firefly Music Festival in Delaware and the Mad Decent Block Party (MDBP) in Maryland. Along with pre-show fan engagement, Pixe created a contest for MDBP attendees to capture photos during the event and win tickets to the next weekend’s Moonrise Festival. Pixe Snap users captured over 190 photos before and during the MDBP concert.

As the summer comes to a close and local schools are gearing up for returning students, the Summer Music Take Over contest series has one final contest for fans to enter. This September, international singing sensation, Ed Sheeran will perform at Merriweather Post Pavilion. As a result of the enthusiasm of Ed Sheeran fans, we have decided to open the contest early and run it through 2 September 2014. We encourage fans to download the app on their iOS or Android devices, select the “Ed Sheeran” geolocation and tweet your pictures. A winner will be randomly selected and announced via our social media channels on 3 September 2014.

Good luck and thank you for playing!


Related Links

• Contest Terms & Conditions
• Learn more about Pixe Snap
• Download Pixe Snap on iOS
• Download Pixe Snap on Google Play

Pixe and a2z Team Members Participate in Pixe Snap Scavenger Hunt

Every year, Pixe’s sister company, a2z, Inc, brings everyone together for a week of team building and training activities, including outdoor adventures, training breakout sessions, and social events. This year,  a2z introduced an element of fun with the Pixe Snap Scavenger Hunt.

Team members from both a2z and Pixe came together to form cross-functional groups for the Scavenger Hunt. Each group was given a list of targets to find and photograph using the Pixe Snap mobile app.

Some Scavenger Hunt items included finding something red, a team selfie, and team members doing the YMCA. With our smart phones and lists in hand, all of the teams were sent off to complete the hunt in less than two hours. The winning team was awarded with an ice cream social to celebrate their win.

Below are some of the photos from our 2014 a2z Week Pixe Snap Scavenger Hunt.

Pixe Engages with Local Music Festival Fans for Mad Decent Block Party at Merriweather Post Pavilion

International stages have hosted music festivals for decades, but over the last 10 years the show lineups and crowds have been rapidly on the rise. Pixe Snap, a free social photo sharing mobile app, gives music fans the opportunity to express their love of bands and music festivals by sharing photos along with the event hashtags.

This summer, Pixe Snap is generating additional excitement around three different festivals local to the D.C. Metro area, including the Firefly Music Festival, Mad Decent Block Party, and Virgin Free Festival. Pixe is hosting a summer-long concert contest series to give fans a chance to attend concerts for free with the Pixe Music Take Over.

For the upcoming Pixe Music Take Over contests, Pixe Snap users can participate by tweeting their Pixe Snap concert photos. We will randomly draw a winner for a pair of tickets to the biggest summer shows a few days before the concert date and notify them via Twitter.

If you want to attend the next local music festival, enter the Pixe Music Take Over #MDBP2014 contest. All you need to do is

1. Select #MDBP2014 location
2. Snap a picture with Pixe Snap & type why you should win tickets 
3. Tweet your photo

On Monday, July 28th, we will randomly pick a winner and notify them via email and Twitter. Good luck and thanks for playing!

Pixe Brings Interactive Engagement Experience to SXSW V2V

Pixe's mobile social marketing solution will be showcased at SXSW V2V Startup Spotlight on July 15, 2014 in Las Vegas, NV. The Spotlight will include mobile, software, and even marketing companies that are eager to speak with possible partners, investors, and influential media outlets.

Pixe will feature two social marketing solutions: Pixe Social and Pixe Snap. Pixe Social is an award-winning tablet-based social photo booth technology that brands leverage to engage with their current and potential audiences. By incorporating the instant sharing power of leading social media sites like
Facebook and Twitter, Pixe Social photos result in a substantial jump in brand and event’s viral presence.

Pixe Snap is a free consumer app for smartphones that enables consumers to engage with popular brands and events in their own geographical location and win attractive prizes through social photo sharing contests. By combining gamification with brand engagement, Pixe Snap gives fans the opportunity to connect with their favorite brands.

In partnership with SXSW V2V, Pixe will host the official  SXSW V2V Pixe photo booth between July 13 - 16, 2014 for an interactive attendee experience. Creative innovators in attendance will express their support and connection with the conference by snapping photos with colleagues that will instantly upload to the SXSW V2V Facebook Page. Surely, the tech-savvy guests will jump at the chance to enter an exciting Facebook contest where Pixe will award the photo booth user that gathers the most likes on their V2V photo an iPad mini.

The Pixe team is looking forward to bringing a little fun and excitement to this business-focused conference while showcasing our innovation social marketing solutions.

Related Links

• South By Southwest and Pixe Partner to Provide Social Gamification Experience at SXSW V2V Conference 2014
• SXSW V2V Startup Spotlight

Pixe Music Take Over Contest Engages Music Fans Along East Coast

Pixe is excited to congratulate the first winner of our Pixe Music Take Over Contest for two tickets to the FireFly Music Festival 2014 in Dover, Delaware. 

Our first contest in a series of summer music-themed contests was promoted through social media. The winner snapped her photo and posted it on Facebook with Pixe Snap app, available for download on the App Store and Google Play. Out of all of our entries, this photo received the most likes on Facebook by the winner’s friends and family.

Throughout the summer, Pixe will announce on Facebook and Twitter a featured concert, contest dates, and a link to more details. For the remaining Pixe Music Take Over contests, Pixe Snap users can enter the contest by uploading your Pixe Snap concert photos to Twitter. We will randomly draw a winner for a pair of tickets to the biggest summer shows a few days before the concert date and notify them via Twitter.


To enter the contest:

1. Select concert location
2. Snap a picture with Pixe Snap & type why you should win tickets 
3. Tweet your photo

Upcoming Shows...

• Bruno Mars   
• Justin Timberlake
• Mad Decent Block Party
• One Direction
• Virgin Mobile FreeFest

 Learn more about the contests, here.

We hope to continue seeing music fans along the East Coast uploading their Pixe Snap photos on Twitter to enter to win tickets to upcoming shows.

Pixe Snap Engaging FireFly Delaware Music Festival Attendees with Contest

Pixe is excited to announce a brand new contest series featuring some of the hottest music concerts and festivals of the summer. Starting June 16, 2014, the Pixe Snap Music Take Over will give away two FREE tickets to popular concerts, including Firefly Delaware 2014, Katy Perry at the Verizon Center, and Justin Timberlake at the Baltimore Arena, to the Pixe Snap user who collects the most likes on their photo shared on Facebook.

Each concert has a set contest period, approximately a week before the event date. The Pixe Snap Music Take Over contest dates will be announced via Pixe’s Facebook and Twitter pages. Pixe Snap users are encouraged to share and retweet their contest photos with friends and family using hashtag #PixeMusicTakeOver to gather the most likes. We also invite app users to take as many photos as they would like with Pixe Snap, but likes for the contest will only be counted on one photo.

Contests are easy to enter, simply:

1. Select concert location
2. Snap a picture with Pixe Snap & type why you should win
3. Share your photo on Facebook

Stay tuned to the Pixe Blog to catch up on the latest Pixe Snap Music Take Over dates, upcoming shows include:

• FireFly Music Festival  (Dover, DE)
• Katy Perry (Washington, D.C.)
• Bruno Mars (Bristow, PA)
  

Want more Pixe Snap in your life? This is the perfect photo sharing app for everyday use as well. Keep snapping and sharing photos with friends after an event ends and post directly to your social media feeds.

Pixe Snap Offers Big Wins to Brands and Consumers

Pixe launched its newest mobile social sharing offering - Pixe Snap - at the National Restaurant Association Show 2014 in Chicago to an enthusiastic reception from brands in the foodservice industry.

Pixe’s flagship software solution, Pixe Social, has been widely recognized for giving brands the opportunity to engage their existing customers and event attendees to convert them into social brand ambassadors.

Now, Pixe Snap widens the scope for brands even further by providing a downloadable consumer app that combines the best of selfies with social gaming.

Pixe Snap, available for download on iTunes, enables consumers to locate brands and events in their geographical area, and engage with the app to win attractive prizes from Pixe. Pixe Snap users can share fun, branded photos with their friends and family directly on their own Facebook, Twitter, and Instagram profiles. The photos are automatically posted with their chosen brand's logo and unique hashtag.

Beginning June 30, one Pixe Snap user with the most Facebook likes across all their photos wins a $100 Gift Card from Pixe each month. Through this initiative, Pixe is providing a great opportunity to fans to win big time by expressing their love for their favorite brands.

Each brand on Pixe Snap will have access to the photos posted with their logo, to share and promote on their own social media channels.

If you wish you to connect with hitherto untapped pools of potential customers, contact Pixe today to get your brand added to Pixe Snap.

The social sharing power of Pixe Snap enables your brand to become a part of customers’ everyday life. Pixe Snap's streamlined registration process connects brands and users in a matter of minutes giving your brand the opportunity to reach its maximum social sharing potential.

Check back with the Pixe blog this Thursday, June 12, 2014 to hear about our exciting new summer contest series with Pixe Snap that will rock your summer!

Watch this video to learn more about Pixe Snap.