Pixe Social Set to Rock the Social Scene at #WOC2015

We’re pleased to announce an exciting new partnership. Pixe Social has been selected as the official social photo solution for the 40th annual World of Concrete Show in Las Vegas between February 3-6, 2015.

The World of Concrete (WOC) is the largest show of its kind, hosting over 1,300 exhibitors and more than 50,000 international attendees, who converge at the event to discover the latest and greatest products and services for the commercial construction, concrete, and masonry industries. This Show offers innovative products for both commercial and personal use, hundreds of educational sessions, and endless opportunities for networking and business growth.

The Pixe Social team will help bring some fun and entertainment to the Show with our interactive social photo sharing solution. Exhibitors and attendees alike will have the chance to pose for photos that will be streaming live to the WOC Facebook and Twitter channels live from the show floor, with the official event hashtag.

Photos will also be displayed in a rotating slideshow, using Pixe Social's Photo Wall solution, on large HD televisions on the Show floor. Participants who provide their email address with their photo will also be entered to win a $100 Gift Card if they collect the most likes on their photo on Facebook by midnight on February 13, 2015. The contest Terms & Conditions can be viewed here.

We look forward to seeing you at the World of Concrete Show!

View WOC photos on Facebook and Twitter.

Beyond Feather Boas and Crazy Glasses. Green Screen Technology Can Take Your Firm to the top of a Mountain or Far into the Social Sharing Universe

Guest blog post by Michelle Burno, Bruno Group Signature Events

Event marketers have known for some time that taking photos of customers at trade shows and corporate gatherings enhances the attendee experience and delivers myriad benefits to the company. In the age of social media, digital photos are not only popular; they’re proven drivers of online engagement. With green screen technology, companies can increase the value of event photos even further.

Green Screen—also referred to as Chroma Key—technology allows photographers to superimpose subjects onto the digital background of a photo. For example, a booth visitor or conference attendee who poses in front of a green screen can appear in the photo as if he or she is elsewhere—on the top of a mountain, flying through space, or on the cover of a magazine.

Besides being a form of entertainment for guests, green screen-enhanced photos provide companies with a number of advantages: 

Creativity. Green screen effects offer companies an unlimited amount of creative latitude to tell a story, make a statement or delight customers. It allows them to use the photos as extensions of a larger marketing strategy.

Branding. Adding background imagery and messaging that aligns with the firm’s brand positioning makes every photo more impactful, especially when they’re shared on social media.

Savings. Physically creating a set with props and a background at an event is not only more expensive than the digital alternative, it is far less flexible and much more time consuming. Green screens are stationary and low maintenance, while digital background images can be changed and alternated with every photo.

Excitement. The green screen set up during an event attracts visitors. Most attendees understand what the green backdrop is and when passersby see the photo shoots taking place, they are naturally drawn into the activity.

Control. Green screen effects help companies control the quality and intent of the photo. Without a digital background, firms have to rely more heavily on the subjects to impart the meaning or the context of the photo.

Social photo booth software, which automates photo taking and facilitates online sharing and engagement, is becoming more popular in event settings. The photos that result are shared and posted far more often than text-only messages. And, when digital imagery is added to the background of the photos, they become even more shareable and the company’s message along with them.

Remarkable Social Sharing Success in the Automotive Industry

On a typical day at an automotive dealership, many new and shiny cars are sold to delighted customers. They drive away feeling happy and excited, but usually there is no way for the dealer to tap into their excitement and spread the message for their brand’s promotion.

Within the past year, Pixe Social has changed the social promotion landscape for a number of automotive businesses by extending the relationship with those customers through online interaction.

Sales associates at Bel Air Honda have fostered long-term relationships with their customers by capturing their memorable moments with the tablet-based Pixe Social solution and sharing the photo on the Bel Air Honda Facebook Page. The 396 photos taken and shared online have shown potential
customers just how much care and dedication one could experience by choosing “a better way” with Bel Air Honda.

Take a look below at the impressive results gained by this successful partnership between February 2 – December 31, 2014.

 

Our newest social partnership in the auto industry is with Texas-based dealers at Waxahachie Autoplex and Waxahachie Ford. For almost two months, the sales team has leveraged our solution to jump start their social media marketing. Clients at both locations have enjoyed showing off their new purchases as well as some exciting free giveaways including a flat screen TV!

In this short amount of time, Waxahachie Ford has benefited greatly from the social sharing power of the Pixe Social’s solution. Customers have expressed their appreciation for the quality in salesmanship and of the cars through ‘photomonials’. The following infographic displays the extended reach and engagement with social fans for the dealership while using our solution.

If you want to see similar results for your automotive dealership, make sure to set up an appointment with us or stop by booth 6652W at NADA Convention 2015.

Big Brands Shine on Official CES Pixe Social Instagram

Last week, Pixe Social powered the official CES 2015 Social Sharing Solution by sharing photos of event attendees showing off their favorite tech gadgets in real time on Facebook, Twitter and Instagram. The solution wasn’t just an engaging opportunity for attendees; popular brands exhibiting at the event also became brand ambassadors for the Show by posting their ‘photomonials’ from their booths with the help of our roaming social team.

Inspired by our partnership with IMEX America in 2014, the social roaming team gave online fans instant access to show experiences in real-time through the CES Pixe Social feeds. Leading brands such as Audi, Wall Street Journal, Polaroid and AOL promoted their event presence and new products via the Pixe Social solution. Take a look at some of the best brand photos on Instagram below.

#CES2015 #PixeSocial #AOL#AOLCES

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 10:10am PST

.@Audi Prologue piloted driving wotld premier at #CES ! #Audi #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 5:11pm PST

@BodyGlove53 @BGMobile @Optrix #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 10:58am PST

Come to the #Canon booth #13106!! #CES2015 #PixeSocial

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 10:48am PST

Come stop by booth#3706!! #CES2015 #PixeSocial #cocacola

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 9, 2015 at 10:37am PST

Crosley Radio Booth #14835 showcasing the Cruiser Record Players available at Urban Outfitters! #CES2015 #PixeSocial #crosleyradio #urbanoutfitters

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 11:26am PST

Don Butler, Executive Director, Ford Motor Company speaking at #engadget #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 11:38am PST

Come see our beautiful #mermaids at the @lifensoul booth 5720 #BodyTalkgogos #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 9:33am PST

my mohawk looks crazy right now. #CES2015 #PixeSocial @nickcannon

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 11:41am PST

#OutdoorTech #StuffYouProbablyWant #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 11:43am PST

#Spartan #Panasonic #Reebok #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 3:39pm PST

Come check out the @Polaroid booth #13614 #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 10:39am PST

Team Toyota supporting hydrogen future at CES! #CES2015 #PixeSocial #Toyota

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 11:21am PST

Come check out the @Polaroid booth #13614 #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 10:39am PST

#DrPhil talking with #USATodayTech at #CES! #CES2015 #PixeSocial @USAToday

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 4:10pm PST

#CES2015 #PixeSocial #DasAuto

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 8, 2015 at 4:58pm PST

#CES2015 #PixeSocial #WSJCES

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 1:46pm PST

Engaging Automotive Dealers and Marketers with Social Marketing Solutions at #NADA15

This month, Pixe Social will be sharing our interactive customer engagement solution with the largest automotive industry event of the year and the world's largest international gathering place for franchised new-vehicle dealers, NADA Convention 2015 in San Francisco, CA.

Last year, Pixe Social powered the NADA 2014 Social Photo Solution during the three day show and also captured photos of guests at the JD Power Welcome Reception. Convention attendees were invited to take fun photos with friends and colleagues, posing with festive props, and writing supportive testimonials about why they loved attending NADA. Branded photos were shared in real-time to the NADA Convention Facebook Page and included show hashtag, #NADA14, to contribute to the viral buzz. The 509 photos reached a total 36,045 Facebook users, leaving 67,319 impressions over the course of two weeks.

This year, Pixe Social will be exhibiting in booth 6652W in the West Hall of the Moscone Convention Center. We will be showing dealerships from around the country how our photo-based social marketing solutions can help them engage with prospective buyers through developing long-lasting relationships with existing customers. By providing a memorable social experience to customers at
dealerships with Pixe Social, auto marketers are able to reach out to a much larger network of potential customers on leading social media.

In the past year, Pixe Social has had several successful partnerships with automotive dealerships around the country. Bel Air Honda first learned about Pixe Social at NADA 2013 where we first partnered with NADA to provide our social photo solution and exhibited to attendees. They saw our solution as a unique opportunity to capture photos of their satisfied customers with their new cars and share the photos with other potential customers through social media.  Over the past year, the 396 photos taken by Bel Air Honda sales associates with the tablet-based solution reached 71,542 Facebook fans that gathered 117,344 unique impressions. This successful partnership with was looked at more closely through a Pixe Social Case Study, performed by an independent source.

We encourage you to take a look at the Case Study and NADA 2014 photos before you visit us at the 2015 Convention. We look forward to exploring how Pixe Social can convert your dealership’s loyal customers into brand ambassadors.

Best of CES Pixe Snap Photos at #CES2015

Are you having an awesome time at CES 2015 in Las Vegas? We want to know! Download the official CES Pixe Snap app to share your favorite moments, tech, and exhibitors at the biggest consumer electronics show in the country.

For every photo that you share through the app on Facebook, Twitter, or Instagram you will be automatically entered to win up to three $100 Amazon Gift Cards!*

Take a look below at some of the best photos we’ve seen from CES Pixe Snap users over the past few days. Don’t forget to download the app on your smartphone and read more about the contest here.

*Terms and conditions apply

Share Your #CES2015 Selfies from Your Smartphone to Win up to Three $100 Gift Cards Every Day!

While you discover the most innovative new technologies at CES 2015 this week, we want to you to be a part of the social sharing buzz with the event’s official social photo sharing app, powered by Pixe Social. Download this free native app on your smartphone and instantly share your CES fan photos with your friends and family on Facebook, Twitter and Instagram.

As a thank you gesture, Pixe Social will give away three $100 Amazon Gift Cards every day in a random raffle for each of the above-mentioned social media channels. That’s right; you can win up to three $100 Gift Cards every single day from January 6th-9th just by sharing photos from the app! Every share will get you an additional entry in the day’s random raffle for the corresponding social media channel, so the more photos you share, the better chances you have of winning big. So make sure to download the app on your smartphone before heading to the show.

Each day’s winners will be contacted via email. Terms & conditions apply. Please view this page for details and download links: success.pixesocial.com/CES2015.