The National Dart Association hosted their annual “Team Dart” tournament last month in Las Vegas, Nevada. As always, the event was a major success with avid dart players and fans from all around the world. The tournament was a 10 day showdown classified by the individual’s skill level and experience. Team Dart 2015 consisted of Singles, Doubles, Triples and other Team Events for everyone to play and enjoy.
With so many people gathering in one place with a common interest, NDA decided to make it easy for the attendees to share their thrilling experience on leading social media. Players and attendees posed for NDA branded photos using Pixe Social’s photo booth solution which automatically posted to NDA’s Facebook Pagein real time. A large number of users opted to have the link emailed directly to their inbox, and shared the photos with their friends and family back home to see.
“The players loved being able to get an instant digital copy of the photo to share, and the automated posting to social media was great exposure for the NDA”, said Ashley Roy, the Communication Coordinator for the NDA. “The admin portal of the solution was easy to navigate and offered great customizable features like adding our event hashtag and logos to pictures, being able to download the photos and contact lists after for future marketing purposes and the ease in which the photos were shared”. The photobooth ended with:
Are you still reveling in the excitement of EXHIBITORLIVE? We want to continue the celebrations by seeing your show photos go viral.
If you visited the official social photo solution, powered by Pixe Social, you were automatically entered to win an iPad mini 3*. If your photo collects the most Facebook likes by midnight EST on Sunday, March 15th, it may win you this exciting prize. The winner will be contacted directly via email. We will subsequently make an announcement on our social media channels as well.
Take a look below at the photos currently in lead (shown in no particular order). If you don’t see your photo here, there’s still time to start reaching out to all of your social friends! If your photo is shown below, great job and keep the momentum going! See the complete album here.
We look forward to continuing the social buzz from EXHIBITORLIVE and selecting one very lucky winner soon.
To kick off this week’s EXHIBITORLIVE Show in Las Vegas, GES Global hosted a party for clients at the Red Square Restaurant and Lounge at Mandalay Bay. The GES Global team was excited to dance and socialize with colleagues before the start of one of their industry’s biggest conferences of the year.
GES Global, an international event marketing company known for its engaging experiences at live events, leveraged Pixe Social’s social marketing solution to extend their engagement through the power of social media. The solution captured 142 fun photos of party attendees that streamed live to the GES Global Facebook Page. Each photo was branded with the GES Global logo and included their show hashtag #NewHeights. Attendees also provided their email address to instantly receive a link to share their party photos with friends on their own social pages.
Take a look below at some of our favorite party shots and view the entire album here.
Last month, the number one international show for the commercial concrete and masonry construction industry, World of Concrete, drew over 55,000 industry professionals to explore the halls of the Las Vegas Convention Center and visit more than 1,400 exhibitors.
In order to create a more interactive experience for Show attendees, World of Concrete (WOC) provided a social photo sharing solution, powered by Pixe Social. Attendees at the event were thrilled to pose with their friends and colleagues for the official photos and share photomonials expressing their excitement about the Show. The photos were shared in real-time to the WOC Facebook Page and emailed to the users so they could share it on their own social pages.
Exhibitors also participated in the photo sharing fun with Pixe Social's roaming social team. Team members captured exhibitors, big and small, showcasing their newest products and services and inviting Show attendees to visit their booth. Pixe Social leveraged the #WOC2015 hashtag on Twitter to connect with exhibitors and engaged with them in their booths on the exhibit floor.
The WOC attendees and exhibitors snapped a total of 1,342 photos over the course of the four-day show. Backed by the social-sharing power of Pixe Social, the WOC Pixe Social photos reached 88,462 fans online, resulting in a total of 107,594 Impressions. The analytical infographic below shows the impressive viral reach of the photos and the WOC Facebook Page.
We’re excited to announce that we will be showcasing our smart social marketing solutions in Booth 609 at this year’s South by Southwest (SXSW) Interactive trade show on March 13-17, 2015 in Austin, Texas. SXSW is a five-day show featuring international interactive exhibitors including startups, music & film leaders, technology influencers and more.
Pixe Social will be demonstrating our award-winning social photo-sharing solution, Pixe Encore. Pixe Encore is a tablet-based social sharing technology that brands and events leverage to engage with their current and potential audiences. By incorporating the instant sharing power of leading social media channels like Facebook, Twitter and Instagram and fan testimonial capture known as ‘photomonials’, Pixe Encore photos result in a substantial jump in brand and event’s viral presence.
Recently leveraged by leading events and brands such as SXSW V2V, CES, ad:tech, EXHIBITOR Magazine, BizBash, MCM London Comic Con, and New York Comic Con, Pixe Social invites you to Booth 609 to discover how our innovative social marketing solutions can boost your brand’s audience engagement. Learn more about our past client success stories here.
The 2015 Consumer Electronics Show (CES), held this past January in Las Vegas, was the largest show in its history, featuring over 3,600 exhibitors and 170,000 international attendees. The Consumer Electronics Association, partnered with Pixe Social to create an interactive social media experience at CES 2015, both for those in attendance and engaged fans online.
The Official CES Social Photo Sharing Solution, powered by Pixe Social, gave fans a behind-the-scenes look at the newest high-tech innovations through photos shared in real-time on Facebook, Twitter and Instagram. The 3,465 photos generated tremendous viral buzz across all three social networks and grabbed the attention of major consumer brands such as Polaroid, LG, and Panasonic.
Take a look at the infographic below for a full visual analysis of our successful social media integration.
Next month, Pixe Social heads to EXHIBITORLIVE to showcase our interactive social photo sharing technologies. Our innovative solutions will be on display at a number of locations throughout the event, including an exhibitor booth, the New Product Showcase, a featured speaking session with CEO Rajiv Jain and as the official social photo solution for EXHIBITORLIVE 2015.
Tradeshow and event organizers in attendance are invited to visit booth 1271 to learn how our solutions can provide engaging attendee experiences and capture treasured guest moments. Our tablet-based social photo sharing solution, Pixe Encore, has contributed to boosting many brands’ and events’ viral reach by 4-5 times in a matter of days.
Our most recently developed solution, Pixe Snap, a state-of-the-art consumer engagement app, will be featured in the EXHIBITOR New Product Showcase (NPS). The NPS is the launching pad for some of the event industry’s most inventive new products, including Pixe Encore. As winner of the 2014 Buyers Choice Award at the NPS, our solution was recognized as one of the top products of the year.
Provide meaningful, immersive experiences that engage younger audiences
Empower and encourage young audiences to create User Generated Content for you
Activate audiences of ALL ages to amplify your brand with digital technology at face-to-face events
Make sure to add this session to your show schedule to gain powerful attendee engagement insight.
Finally, attendees can witness the social media marketing power of our solutions by visiting the official social photo sharing solution of EXHIBITORLIVE. We invite you to pose for fun photos with friends and colleagues in front of one of three popular EXHIBITOR Magazine covers displayed through our green screen technology. Photos can be seen live at the show on a rotating slideshow photo wall and in real-time online on Facebook, Twitter, and Instagram.
We look forward to seeing you at the 2015 EXHBITORLIVE Show in Las Vegas!
We’re pleased to announce an exciting new partnership. Pixe Social has been selected as the official social photo solution for the 40th annual World of Concrete Show in Las Vegas between February 3-6, 2015.
The World of Concrete (WOC) is the largest show of its kind, hosting over 1,300 exhibitors and more than 50,000 international attendees, who converge at the event to discover the latest and greatest products and services for the commercial construction, concrete, and masonry industries. This Show offers innovative products for both commercial and personal use, hundreds of educational sessions, and endless opportunities for networking and business growth.
The Pixe Social team will help bring some fun and entertainment to the Show with our interactive social photo sharing solution. Exhibitors and attendees alike will have the chance to pose for photos that will be streaming live to the WOC Facebook and Twitter channels live from the show floor, with the official event hashtag.
Photos will also be displayed in a rotating slideshow, using Pixe Social's Photo Wall solution, on large HD televisions on the Show floor. Participants who provide their email address with their photo will also be entered to win a $100 Gift Card if they collect the most likes on their photo on Facebook by midnight on February 13, 2015. The contest Terms & Conditions can be viewed here.
We look forward to seeing you at the World of Concrete Show!
Event marketers have known for some time that taking photos of customers at trade shows and corporate gatherings enhances the attendee experience and delivers myriad benefits to the company. In the age of social media, digital photos are not only popular; they’re proven drivers of online engagement. With green screen technology, companies can increase the value of event photos even further.
Green Screen—also referred to as Chroma Key—technology allows photographers to superimpose subjects onto the digital background of a photo. For example, a booth visitor or conference attendee who poses in front of a green screen can appear in the photo as if he or she is elsewhere—on the top of a mountain, flying through space, or on the cover of a magazine.
Besides being a form of entertainment for guests, green screen-enhanced photos provide companies with a number of advantages:
Creativity. Green screen effects offer companies an unlimited amount of creative latitude to tell a story, make a statement or delight customers. It allows them to use the photos as extensions of a larger marketing strategy.
Branding. Adding background imagery and messaging that aligns with the firm’s brand positioning makes every photo more impactful, especially when they’re shared on social media.
Savings. Physically creating a set with props and a background at an event is not only more expensive than the digital alternative, it is far less flexible and much more time consuming. Green screens are stationary and low maintenance, while digital background images can be changed and alternated with every photo.
Excitement. The green screen set up during an event attracts visitors. Most attendees understand what the green backdrop is and when passersby see the photo shoots taking place, they are naturally drawn into the activity.
Control. Green screen effects help companies control the quality and intent of the photo. Without a digital background, firms have to rely more heavily on the subjects to impart the meaning or the context of the photo.
Social photo booth software, which automates photo taking and facilitates online sharing and engagement, is becoming more popular in event settings. The photos that result are shared and posted far more often than text-only messages. And, when digital imagery is added to the background of the photos, they become even more shareable and the company’s message along with them.
This month, Pixe Social will be sharing our interactive customer engagement solution with the largest automotive industry event of the year and the world's largest international gathering place for franchised new-vehicle dealers, NADA Convention 2015 in San Francisco, CA.
Last year, Pixe Social powered the NADA 2014 Social Photo Solution during the three day show and also captured photos of guests at the JD Power Welcome Reception. Convention attendees were invited to take fun photos with friends and colleagues, posing with festive props, and writing supportive testimonials about why they loved attending NADA. Branded photos were shared in real-time to the NADA Convention Facebook Page and included show hashtag, #NADA14, to contribute to the viral buzz. The 509 photos reached a total 36,045 Facebook users, leaving 67,319 impressions over the course of two weeks.
This year, Pixe Social will be exhibiting in booth 6652W in the West Hall of the Moscone Convention Center. We will be showing dealerships from around the country how our photo-based social marketing solutions can help them engage with prospective buyers through developing long-lasting relationships with existing customers. By providing a memorable social experience to customers at
dealerships with Pixe Social, auto marketers are able to reach out to a much larger network of potential customers on leading social media.
In the past year, Pixe Social has had several successful partnerships with automotive dealerships around the country. Bel Air Honda first learned about Pixe Social at NADA 2013 where we first partnered with NADA to provide our social photo solution and exhibited to attendees. They saw our solution as a unique opportunity to capture photos of their satisfied customers with their new cars and share the photos with other potential customers through social media. Over the past year, the 396 photos taken by Bel Air Honda sales associates with the tablet-based solution reached 71,542 Facebook fans that gathered 117,344 unique impressions. This successful partnership with was looked at more closely through a Pixe Social Case Study, performed by an independent source.
We encourage you to take a look at the Case Study and NADA 2014 photos before you visit us at the 2015 Convention. We look forward to exploring how Pixe Social can convert your dealership’s loyal customers into brand ambassadors.
While you discover the most innovative new technologies at CES 2015 this week, we want to you to be a part of the social sharing buzz with the event’s official social photo sharing app, powered by Pixe Social. Download this free native app on your smartphone and instantly share your CES fan photos with your friends and family on Facebook, Twitter and Instagram.
As a thank you gesture, Pixe Social will give away three $100 Amazon Gift Cards every day in a random raffle for each of the above-mentioned social media channels. That’s right; you can win up to three $100 Gift Cards every single day from January 6th-9th just by sharing photos from the app! Every share will get you an additional entry in the day’s random raffle for the corresponding social media channel, so the more photos you share, the better chances you have of winning big. So make sure to download the app on your smartphone before heading to the show.
Each day’s winners will be contacted via email. Terms & conditions apply. Please view this page for details and download links: success.pixesocial.com/CES2015.
IMEX Frankfurt and America are the leading international exhibitions for the incentive travel, meetings and events industry. The annual conferences attract thousands of global industry influencers because of the cutting-edge technology and innovative resources. For the spring 2014 Show in Frankfurt, Germany, IMEX set out to discover a unique way to create viral buzz around their already popular event.
As Senior Online Community Manager of IMEX Group, Miguel Neves looked to Pixe Social to join the IMEX Social Team at IMEX Frankfurt and America 2014, to leverage the social sharing power of Pixe Social’s tablet-based software, Pixe Encore. Neves wanted to produce a more visual view of IMEX America that included more entertainment and wasn’t so business-formal.
The partnering Social Teams reported live from the show floor, promoting what each individual booth was exhibiting or demonstrating for attendees. By creating a custom @IMEXSocialTeam Twitter profile, online fans could view a live feed from the show floor and feel as if they were experiencing the show themselves. The 268 photos shared by the Social Teams at IMEX Frankfurt extended the event’s reach to 22,980 online fans, generating 50,753 unique impressions on Facebook. The IMEX Facebook Page also saw a substantial jump in its viral outreach reaching 99,282 fans that left 309,989 unique impressions.
With the success of the social campaigns at both 2014 IMEX events, Pixe Social reached out to IMEX and told them we were interested in using the same social team idea when we attend the Consumer Electronics Show (CES) in January 2015. We plan to deploy three teams of two correspondents each to report the ins and outs of the conference and to engage with people who could not attend the show in person via Facebook, Twitter, and Instagram by providing insider knowledge of the most exciting attractions at each exhibitor booth.
We invite you to follow the social teams’ live coverage of the Show and to learn more about our activities at #CES2015 by visiting here.
The 2015 International Consumer Electronics Show (CES) is the largest face-to-face showcase of emerging innovation, which attracts over 3,000 exhibitors and 150K+ professionals from the consumer electronics industry. With so much to see and absorb, CES is keen on providing an official social promotion and sharing solution for attendees to record their favorite memories and spread the word.
The Official CES Social Photo Booth will give attendees the chance to show off their hi-tech experiences at the event with friends and family via Facebook, Twitter, and Instagram in real-time, live from the Las Vegas Convention Center.
Whether this is your first time attending or you’re a seasoned veteran to CES, be sure to visit the CES 2015 photo booth , powered by Pixe Social, at the CEA Center in the Grand Lobby of Tech East. Your photos will be framed with a special #CES2015 visual theme, and posted instantly to the event’s Facebook Page and Twitter feed with the official event hashtag. Be sure to like, tag, and share your photograph for a chance to win a complimentary Go Pro Hero 4 by getting the most Facebook likes by midnight EST January 24, 2015.
Don’t miss this opportunity to celebrate the most innovative technology show of the year! Click here for more details about this exciting contest as well as to view the terms and conditions.
According to FirstResearch.com, amusement parks generate
about $25 billion in sales worldwide. In the US, the industry comprises about
3,100 establishments with combined annual revenue of about $17 billion.
However, it’s interesting to note that the 50 largest companies in the US
generate about 85% percent of revenue. Clearly, there is tremendous opportunity
for small to mid-level operations to grow at a faster pace by engaging
potential audiences through their current client-base. One of the best ways to
do this is by facilitating extensive brand exposure on social media networks
through happy customers while they are enjoying your hospitality and services
at your venue. Wondering how to get started? Here is a quick primer to get
going on your way to success!
Power of Branding
With the ease and convenience of the ubiquitous smartphone,
amusement park visitors are sharing more and more photos of friends and family
playing games, jumping on rides, sliding down water slides and generally having
a great time at your venue. Though it can bring in some visibility to your
park, nothing can match the value of brand exposure gained by displaying your
branding and logo on the photos and ensuring that these are posted online with
your custom hashtags.
Bennett’s Curse Haunted Attractions did just that by setting
up a social selfie space at their Maryland haunted house. While using Pixe
Encore, Bennett’s was able to increase their Facebook Page likes by 109% as
compared to the same time period last year. “Pixe Social is an excellent social
media resource to help guests spread the word about their experience at Bennett’s
with friends and family,” explains the operators of Bennett’s Curse.
Instant Sharing
Say your friends decided to take a trip to the local bowling
alley or laser tag center on a Friday night, but you decided to stay home and
take it easy for the night. You’re completely confident in your decision to
stay home until the photos start filling your Facebook and Instagram feeds. We
all know that feeling of envy.
They may not realize it, but when visitors are posting
pictures from adventure parks or FECs, they are becoming brand ambassadors.
With every like, tag, and share of these photos, your brand is getting more
viral visibility. When your guests share their experiences and stories in
real-time, it encourages their friends to join them on their next visit and not
miss out on all of the fun.
Minimal Investment
Traditional marketing efforts, whether it is print
advertising or radio and television spots, require insanely large budgets. Many
brands have found success with these campaigns in the past, but they are very
limiting in the audience that is reached, especially with online newspapers, digital
radio apps, and DVRs.
Social media campaigns driven by brand users can reach an
exponentially greater amount of potential customers with little to no
investment. By providing social sharing apps such as Pixe Encore, operated by
the entertainment center, or Pixe Snap, operated by the visitors, brands can
now insert their logo and unique hashtag on every photo shared. A brand’s
message is much more powerful when it corresponds with genuine guest
involvement, so why not capture every exciting moment your guests’ experiences
and spread your branding at the same time?
Pixe Social has partnered with ad:tech for over a year,
providing the official social photo booth for ad:tech New York 2013 and ad:tech
San Francisco 2014. While at ad:tech SFO, Pixe Social's tablet-based social
photo booth software, Pixe Encore, captured 314 photos extending the event's
reach to over 44,000 fans on Facebook. The ad:tech Facebook Page saw
significant outreach to 80,209 fans leaving 201,584 social impressions.
Over the past year, Pixe Social has grown significantly,
working with successful brands and events such as EXHIBITOR Magazine, BizBash,
and CES. Pixe Social also expanded its array of social marketing solutions with
a free consumer app, Pixe Snap. Successfully adapted at New York Comic Con 2014
and MCM London Fall 2014, Pixe Snap engages individuals with their favorite
brands and events in their geographical area. As the 2014 winner of the
EXHIBITOR Buyers Choice Award, Pixe Social has continued to work with a number
of prominent resellers, including LA Ads.
"My client’s tradeshow booth was a smash because Pixe
Social made it so easy to take photos, embed my client’s message, instantly
email photos to booth visitors, and direct visitors to the client’s Facebook
Page. At the same time, we were able to capture the emails of each visitor to
connect with them post-show. Pixe Social went out of their way to help me
design the program and assure its success." Dan Katz, President &
Creative Director, LA Ads
This year, Pixe Social is sponsoring the official ad:tech
New York 2014 social photo booth. We are providing a unique growth opportunity
for reselling to marketing and advertising agencies in attendance. We invite
you to visit booth 535 and see Pixe Social in action!
This fall, Pixe Social introduced MCM London Comic Con fans
to our free social interaction smartphone app, Pixe Snap, with pre-show and on-site photo
contests.
In the pre-show contest, comic and pop culture enthusiasts across the UK were
encouraged to snap a photo using the MCM London Comic Con
location on Pixe Snap and share the photo with friends and family on Facebook. The photo with the most likes by October 23, 2014 won a pair of weekend tickets to the Show. This prize was
especially attractive to hopeful attendees because of the overwhelming
popularity of the weekend Show dates.
The winning photo:
Pixe Social also hosted a Pixe Snap contest
for MCM London attendees at the event venue. Fans donning their best cosplay snapped pictures with
Pixe Snap, sharing them instantly from the Show floor to Facebook. The photo
with the most likes on their Pixe Snap MCM London Comic Con photo by Monday,
November 10, 2014 will win 4 tickets to MCM London Comic Spring 2015. We're looking forward to more creative cosplay as the contest continues, so don forget share your photo and gather as many likes as possible so you can be the next Pixe Snap contest winner.
This week, MCM Expo announced record
numbers for this year’s Show, over 110,000 fans were in attendance, an
impressive increase of 25% compared to the Fall 2013 and Spring 2014 shows.
With the increased attention and popularity of their most recent event, MCM
Expo has decided to extend their Show times to a full three-day event for 2015. Pixe Social will also be back in 2015 to engage and entertain attendees at the event!
Last week, Pixe Social's Director of Sales, Michael Krantz, recounted his
adventures in cosplay at New York Comic Con (NYCC). Michael had the opportunity
to partner with a talented special effects makeup artist, Lindsey Ann, of
Symphony Blush. The experiences had by both Michael and Lindsey's experiences are a reflection on how beneficial social media promotion and engagement can be for small businesses.
These days, social media isn’t just for social interactions at a personal level. While posting pictures of your family and friends and
rekindling friendships from high school may have been the original plan for
networking sites like Facebook and Twitter, businesses big and small, have
finally figured out how to connect with previously unattainable audiences and
potential customers online.
Sharing her thoughts on social media, Lindsey-shared explained how
it allows her to make people aware of what is happening in her world of photo
shoots, films, and special events. Leveraging Facebook, Twitter, and especially
Instagram, Lindsey welcomes fans to contribute to as well as share her entertaining experiences. “Once
Instagram was created, it was easy. Just one click of a button and I can share
a picture that other people were able to see, making it much easier to view my
work. Social media allowed me to make people aware of any events that I was
attending, like New York Comic Con, so they can be a part of it,”, says
Lindsey.
Symphony Blush Instagram
While at NYCC, Michael used Pixe Social’s free consumer app,
Pixe Snap, to expand the reach for both Symphony Blush and Pixe Social. By
using the hashtags #NYCCPixeSnap, #SymphonyBlush and #NYCC on all of his posts
to Twitter and Instagram, Michael started to contribute to one of the top
trending topics of the weekend. “Recognition is the only way an artist can make
a living. An artist's work has to speak for itself. If ‘Symphony Blush’ could
trend [on social media], then others can see my brand,” notes Lindsey. Now,
when Instagram users search the #NYCC hashtag, the #Symphony Blush” hashtag
will be included in some of the posts instantaneously reaching a wider audience.
To learn more about how Pixe Social can provide your small
business a scalable social media marketing solution, read our #SBW2014
blog post.
With so many people gathering in one place with a common interest, NDA decided to make it easy for the attendees to share their thrilling experience on leading social media. Players and attendees posed for NDA branded photos using Pixe Social’s photo booth solution which automatically posted to NDA’s Facebook Page in real time. A large number of users opted to have the link emailed directly to their inbox, and shared the photos with their friends and family back home to see.
