Breaking Down Digital Media Acronyms Part 2

Since the start of the Internet, companies have been discovering new ways to build their brand and reach out to new customers. This platform has spurred the start of Digital Marketing. Digital Marketing is the process of using digital formats to advertise a message for a brand. In order to understand this new industry a little better, take a look at some of the most commonly used terms and phrases.

Content Marketing: Content Marketing is a brand’s process of producing original, valuable, and thought-provoking content and sharing that content with interested consumers. For instance, trade magazine, company blogs, and even many brand social media sites aim to share interesting articles, trends, and new products that relate to their specific industry. Here is a short history of content marketing from the Content Marketing Institute.

Social Media: Social Media is a combination of the websites, and now applications, used for social networking. Social networking is creating relationships, either personal or professional, through a login-based social media website. The most popular social media sites include, but are not limited, to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+.

Organic Marketing: Organic Marketing is the process of marketing a brand or product without paying for advertising. It is important to note that organic marketing does contain intent, but it is a more unexpected option.Organic marketing is focused on creating a natural relationship with your potential customers, especially through word-of-mouth and social media outlets.

Responsive Design: Responsive Design is probably one of the hottest trends in marketing now, responsive web design is a website’s ability to react to the user’s screen size. Web designers are now standardizing flexible content on the sites that can automatically adjust to whatever type of device is used. Along with changed appearances, responsive websites will transform the user experience to work with a device, such as the finger zoom feature on iPads, a drop down “hamburger” menu for mobile, and landscape/portrait views on tablets.

Tribal Marketing:Tribal Marketing is a marketing strategy to create a community-centered feeling for those interested in a certain product or brand. Marketers attempt to target certain individuals that all have a common interest or need and solve that need with the use of their product. In essence, marketers want to encourage a bonded tribe in support of their product or services

Digital Dashboard: Generally speaking, a digital dashboard is a central location that draws content from multiple resources into a manageable and readable format. Many dashboard systems support a standard selection of applications, but are usually customizable to improve user experience.

Viral: Going ‘viral’ is a term used for when a person, topic, video, article, or photo hits the popularity level as to where it reaches the Internet engagement level of the hundreds of millions of views. When one Youtube video suddenly goes from about 100 likes from the poster’s family and friends to a shocking 2 million views, this video has reached Internet celebrity status as a viral sensation. 

Need some more? Read Breaking Down Digital Media Acronyms Part 1

Three Organic Ways to Grow Your Twitter Following

We all know that going organic is the latest trend in the food and health industries, but is going organic practical in the marketing industry? Typically established brands shell out hundreds of thousands of dollars on international marketing campaigns, but small businesses may not have the financial standing to push a campaign that large.

Organic Marketing is the process of marketing a brand or product without paying for advertising. It is important to note that organic marketing does contain intent, but it is a more unexpected option. Marketers should focus on creating a natural relationship with your potential customers, especially through word-of-mouth and social media outlets.

Organic marketing is an extremely cost-effective way for small businesses to penetrate any competitive marketplace and one of the best outlets for that is Twitter. It may be a challenge at first, but in 140 characters, a brand can easily reach potential customers with a clear and concise message. With quality content, such as images, tweets can receive up to 180% more retweets and 18% more clicks that bring customers to your brand’s website. Read on to discover the quickest ways your businesses can jump start their success through an organic, unpaid Twitter following.


Follow (the leader)

• Don’t just copy: As a boutique coffee shop, you should not be starting up your own #tweetacoffee hashtag like Starbucks to get attention, but do start following them
• Top Ten Brands: Look at the big companies in your industry and start looking through their Twitter feed. How many retweets, favorites, and responses have a single tweet received
• Keep track: What is the context of their most popular tweets, are they coupons, pictures, or behind-the-scenes insights?

Share the Love
Bing! Bing! Bing! The smartphone equivalent to a hug has now become the notifications from all of your social media accounts. One receives instant gratification in knowing that a follower thinks his or her blog post is as important as they do or that one-liner made one of your friends laugh out loud. So start stroking the egos of those from which you want attention.

• Follow top industry influencers
• Interact through replying, retweeting, and sparking conversations to position your brand on the same level as current leaders

Know Your Industry
The voice on Twitter is extremely important when beginning your account. If you work in a very serious field that does not respond well to puns and comedic relief, a campaign similar to that of Charmin may not be the best route for your brand.

Rule of thumb when it comes to witty banter on Twitter is that if it doesn’t work in the board room, it probably won’t work on your Twitter feed. It is best to talk with the leaders and influencers in the company and to understand how to represent the brand on social media. Whether it is simply tweeting brand awareness, industry news & updates, or trying to lighten the mood of financial experts, the voice on Twitter should 100% reflect the goals of the company at every level.