Pixe Social Exhibiting Social Photo Solutions at IMEX America 2014

Pixe Social will showcase our award-winning tablet-based photo booth technology, Pixe Encore, to IMEX America attendees. IMEX America, the largest hosted buyer program in North America, provides the perfect atmosphere for event and meetings industry professionals to preview Pixe Social’s expansive social marketing capabilities.

Show attendees will receive on-site demonstrations of Pixe Encore’s cutting-edge social media interface, displaying its ability to extend a brand’s fan engagement and viral reach by 4-5 times in a few days. By capturing branded ‘photomonials’ on each photo, Pixe Social capitalizes on every interaction with attendees. With the instant sharing power and integration of leading social media sites like Facebook, Twitter, and Instagram, Pixe Encore maximizes an event’s reach beyond the show floor and after the doors close.

We invite you to join us in Booth 761 to learn how Pixe Social can provide an interactive and memorable experience for your event attendees.

Related Links:

•  Social Engagement at IMEX America 2014
• Pixe Social Bringing Social Soul to Frankfurt, Germany, this May
• Pixe Social @IMEXSocialTeam Photo Album

How One Company Addressed the Copyright Issues of Social Photo Sharing

Guest blog post by Michelle Bruno, Bruno Group Signature Events

Needing the subject’s consent before you share photos, especially for use in social media, is an evolving legal discussion. Normally, the photographer can claim the copyright, but lawyers can argue the case either way. There is one way to help protect photo takers from claims: get everything in writing.

But, where does that advice leave businesses that want to share photos of customers on social media, but don’t want to ruin the spontaneity of the moment by dragging out legal documents for them to sign before taking the picture? And, even if firms work out a way to streamline the process, what should the terms and conditions be?

Bel Air Honda, an automobile dealership based in Fallston, Maryland, addressed this very issue. The company was interested in animating its customer experience with a social photo booth. Staffers wanted to take photos of happy customers who had just received their new vehicles and share them on the dealership’s Facebook page, but two issues emerged.

In addition to making sure that the firm was complying with copyright laws, management also wanted to confirm that customers agreed with how the photos would be used. By selecting a photo-sharing application that allowed individuals to easily read and sign an agreement before taking the photo, Bel Air Honda was able to make sure its customers were neither inconvenienced nor caught by surprise.

With the photo-taking and agreement-signing process out of the way, Bel Air set out to work with the application developers, Pixe Social, and the dealership’s legal counsel to draw up the appropriate terms and conditions for photo making and usage that would protect the company and inform the customer.

The terms were comprehensive, but brief. Part I defined the parties involved in the agreement. Part II (with only four bullet points) outlined the terms of ownership and use of the photos, including:

• Pixe Social’s “sole and royalty-free transferable, sub-licensable, worldwide license” to use the image
• The customer’s agreement not to “remove, alter or conceal any copyright, trademark, service mark, or other proprietary rights notices” incorporated into the image  
• Bel Air Honda and Pixe Social’s joint ownership of “all rights, title and interest, including the copyright” in and to the photo

A simple Yes or No tap of the app by the customer signified his or her agreement to the terms and allowed the photo-taking (and captioning) process to continue—all within a matter of seconds.

While mobile and social photo sharing are embedded in popular culture and every-day behaviors, the subject isn’t completely free of scrutiny. As a company, it’s a best practice to understand copyright law, consult legal counsel (if necessary), and review the terms and conditions before engaging in the activity for commercial use. Making it easy for the customer to agree is an added bonus.
View the Pixe Social Case Study on Bel Air Honda here.




 

Show Off Your Best Cosplay to Win Big with #NYCCPixeSnap

We’re excited to announce Pixe Social’s kick off contest for New York Comic Con (NYCC) fans across the country, the #NYCCPixeSnap Contest.

For weeks now, cosplayers have been brainstorming costume ideas for the upcoming NYCC Show to be held October 9-12, 2014. Hours of research, sketching, and sewing will lead up to a spectacular showcase of every attendee’s hard work.

In order to show off attendees’ efforts, we’re inviting cosplayers to enter an exciting Pixe Snap contest to win a $200 gift card from Pixe Social. This simple and free to enter contest will give people the chance to share photos of their cosplay outfits online with friends and family.

Enter by October 4, 2014:

•    Download the Pixe Snap app for free
•    Select NYCC location (to access contest)
•    Snap a photo & share on Facebook

 

The photo with the most likes on Facebook will win our exciting prize of a $200 gift card. Start snapping photos and sharing with friends!

Snap & Score: Pixe Launches the Latest Pixe Snap Contest Engaging Sports Fans

With the Pixe Summer Music Take Over coming to a close in early September, Pixe will keep up the contest momentum by starting a new contest series: Pixe Football Fanatics. This fall, football fans across the US will have the opportunity to win tickets to some of the most anticipated NFL matchups of the season. Pixe Social will offer up two tickets to Pixe Snap users who share photos on Facebook using our mobile photo sharing app, Pixe Snap.

Contest start and end dates will be announced through Pixe’s Facebook and Twitter approximately a week before the game’s date. App users can choose different contests to enter by selecting a new location, located at the top menu bar in the app. By selecting a contest, Pixe Snap users will notice a custom logo, featuring team colors, will appear in the bottom left corner of their Snaps.

And how do we choose the winners? In order to qualify, photos must be taken with the specific contest location and shared on Facebook from the app. We will randomly pick a photo and notify the winner via email.

Are you ready to enter a Pixe Football Fanatics contest? Take a look at our list of contests, updated weekly, and keep a close eye on our social media for a chance to see your favorite team live in action!

Download Pixe Snap to get started.


 

Five Creative Ways to “Socialize” Your Events

Guest blog post by Michelle Bruno, Bruno Group Signature Events

The ground rules of most gatherings have changed. Because of the increasingly mobile and social world in which we live, guests desire and even expect to share their live experiences with online friends. Here are five ways that event organizers can facilitate a fun and social experience for their participants.

Social Photo Booth. The 2014 Reunion of University of Notre Dame Alumni was a prime example of what’s possible when you put former classmates who haven’t seen each other in years in front of a social photo booth with Kelly green wigs and foam numbers (for the years they graduated). Guests at this year’s event “seized the day” with the digital photos created and posted online by the Pixe Social Photo Booth app.

Trivia Contest. Notre Dame’s reunion team deployed another secret social weapon to broadcast their guests’ antics online. The school hired a comedian to capture alumni responses to the first-ever Notre Dame Trivia Contest on video. Top performers vied for tickets to the Notre Dame/Stanford football game this fall and the video footage was edited and placed on YouTube where it has received over 2,400 views.

Social Media for Good. The recent #ALS Ice Bucket Challenge in which individuals shared videos of themselves dumping buckets of ice water over their heads to raise awareness about the life-altering disease demonstrates how well social good and social media go together. Live gatherings are perfect opportunities to enlist participants in activities that bond them together in thought-provoking ways that they can also share online.

Selfie Scavenger Hunt. A scavenger hunt is an excellent way to promote team building and bring out the competitive spirit. And, when it involves social media, the whole world can follow along. Organizers of the Notre Dame Alumni reunion instructed their guests to look for specific campus landmarks—using vague photos as clues—and take selfies at the locations. The first persons to arrive and tweet their photos out on Twitter received prizes.

Social Vending Machines. Most people know how to use a “regular” vending machine: users put coins in the slot, push some buttons, and grab what comes out. But, some companies have added a social media component to the exercise. Rather than putting money into the machine, participants post to Twitter or Facebook to trigger a response. Social vending machines transform even mundane tasks into exciting social experiences.

With some creativity, almost any experience can be socialized. What have you done to give your guests their allotted fifteen minutes of fame online?

View the Pixe Social Case Study with Notre Dame Alumni Association here.