Since the start of the Internet, companies have been discovering new ways to build their brand and reach out to new customers. This platform has spurred the start of Digital Marketing. Digital Marketing is the process of using digital formats to advertise a message for a brand. In order to understand this new industry a little better, take a look at some of the most commonly used terms and phrases.
Content Marketing: Content Marketing is a brand’s process of producing original, valuable, and thought-provoking content and sharing that content with interested consumers. For instance, trade magazine, company blogs, and even many brand social media sites aim to share interesting articles, trends, and new products that relate to their specific industry. Here is a short
history of content marketing from the Content Marketing Institute.
Social Media: Social Media is a combination of the websites, and now applications, used for social networking. Social networking is creating relationships, either personal or professional, through a login-based social media website. The most popular social media sites include, but are not limited, to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+.
Organic Marketing: Organic Marketing is the process of marketing a brand or product without paying for advertising. It is important to note that organic marketing does contain intent, but it is a more unexpected option.
Organic marketing is focused on creating a natural relationship with your potential customers, especially through word-of-mouth and social media outlets.
Responsive Design: Responsive Design is probably one of the hottest trends in marketing now, responsive web design is a website’s ability to react to the user’s screen size. Web designers are now standardizing flexible content on the sites that can automatically adjust to whatever type of device is used. Along with changed appearances, responsive websites will transform the user experience to work with a device, such as the finger zoom feature on iPads, a drop down “hamburger” menu for mobile, and landscape/portrait views on tablets.
Tribal Marketing:
Tribal Marketing is a marketing strategy to create a community-centered feeling for those interested in a certain product or brand. Marketers attempt to target certain individuals that all have a common interest or need and solve that need with the use of their product. In essence, marketers want to encourage a bonded tribe in support of their product or services
Digital Dashboard: Generally speaking, a digital dashboard is a central location that draws content from multiple resources into a manageable and readable format. Many dashboard systems support a standard selection of applications, but are usually customizable to improve user experience.
Viral: Going ‘viral’ is a term used for when a person, topic, video, article, or photo hits the popularity level as to where it reaches the Internet engagement level of the hundreds of millions of views. When one Youtube video suddenly goes from about 100 likes from the poster’s family and friends to a shocking 2 million views, this video has reached Internet celebrity status as a viral sensation.
Need some more? Read Breaking Down Digital Media Acronyms Part 1
