Last month, the number one international show for the commercial concrete and masonry construction industry, World of Concrete, drew over 55,000 industry professionals to explore the halls of the Las Vegas Convention Center and visit more than 1,400 exhibitors.
In order to create a more interactive experience for Show attendees, World of Concrete (WOC) provided a social photo sharing solution, powered by Pixe Social. Attendees at the event were thrilled to pose with their friends and colleagues for the official photos and share photomonials expressing their excitement about the Show. The photos were shared in real-time to the
WOC Facebook Page and emailed to the users so they could share it on their own social pages.
Exhibitors also participated in the photo sharing fun with Pixe Social's roaming social team. Team members captured exhibitors, big and small, showcasing their newest products and services and inviting Show attendees to visit their booth. Pixe Social leveraged the #WOC2015 hashtag on
Twitter to connect with exhibitors and engaged with them in their booths on the exhibit floor.
The WOC attendees and exhibitors snapped a total of
1,342 photos over the course of the four-day show. Backed by the social-sharing power of Pixe Social, the WOC Pixe Social photos reached
88,462 fans online, resulting in a total of 1
07,594 Impressions. The analytical infographic below shows the impressive viral reach of the photos and the WOC Facebook Page.