For the past three months, Pixe has hosted an interactive contest series for Pixe Snap users, Summer Music Take Over (SMTO). Music fans along the East Coast were encouraged to download the Pixe Snap mobile app, select the specific geolocation with a corresponding concert, and tweet a photo. Each contest was announced on Pixe’s Facebook and Twitter feeds directing participants to more detailed information about the concert and contest. All of the photos were tweeted with the concert hashtags to connect with fans across Twitter. Winners were randomly chosen from the entrants and announced on Twitter and Facebook.
The Pixe team was elated with the amount of interaction with music fans via social media. With over 70 new Pixe Snap registrants throughout the contest series, the app has grown in popularity within the targeted demographic. Festival enthusiasts were eager to enter two SMTO contests for the Firefly Music Festival in Delaware and the Mad Decent Block Party (MDBP) in Maryland. Along with pre-show fan engagement, Pixe created a contest for MDBP attendees to capture photos during the event and win tickets to the next weekend’s Moonrise Festival. Pixe Snap users captured over 190 photos before and during the MDBP concert.
As the summer comes to a close and local schools are gearing up for returning students, the Summer Music Take Over contest series has one final contest for fans to enter. This September, international singing sensation, Ed Sheeran will perform at Merriweather Post Pavilion. As a result of the enthusiasm of Ed Sheeran fans, we have decided to open the contest early and run it through 2 September 2014. We encourage fans to download the app on their iOS or Android devices, select the “Ed Sheeran” geolocation and tweet your pictures. A winner will be randomly selected and announced via our social media channels on 3 September 2014.
Good luck and thank you for playing!
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Showing posts with label music. Show all posts
Showing posts with label music. Show all posts
Wednesday, August 13, 2014
Last Call! Enter to Win Tickets to the Final Pixe Summer Music Take Over Concert
Labels:
App Store,
branding,
concerts,
contest,
Ed Sheeran,
music,
Photos,
Pixe Snap,
Social Media,
technology
Location:
Columbia, MD, USA
Friday, June 27, 2014
Pixe Music Take Over Contest Engages Music Fans Along East Coast
Pixe is excited to congratulate the first winner of our Pixe Music Take Over Contest for two tickets to the FireFly Music Festival 2014 in Dover, Delaware.
Our first contest in a series of summer music-themed contests was promoted through social media. The winner snapped her photo and posted it on Facebook with Pixe Snap app, available for download on the App Store and Google Play. Out of all of our entries, this photo received the most likes on Facebook by the winner’s friends and family.
Throughout the summer, Pixe will announce on Facebook and Twitter a featured concert, contest dates, and a link to more details. For the remaining Pixe Music Take Over contests, Pixe Snap users can enter the contest by uploading your Pixe Snap concert photos to Twitter. We will randomly draw a winner for a pair of tickets to the biggest summer shows a few days before the concert date and notify them via Twitter.

To enter the contest:
Learn more about the contests, here.
We hope to continue seeing music fans along the East Coast uploading their Pixe Snap photos on Twitter to enter to win tickets to upcoming shows.
Our first contest in a series of summer music-themed contests was promoted through social media. The winner snapped her photo and posted it on Facebook with Pixe Snap app, available for download on the App Store and Google Play. Out of all of our entries, this photo received the most likes on Facebook by the winner’s friends and family.
Throughout the summer, Pixe will announce on Facebook and Twitter a featured concert, contest dates, and a link to more details. For the remaining Pixe Music Take Over contests, Pixe Snap users can enter the contest by uploading your Pixe Snap concert photos to Twitter. We will randomly draw a winner for a pair of tickets to the biggest summer shows a few days before the concert date and notify them via Twitter.

To enter the contest:
- Select concert location
- Snap a picture with Pixe Snap & type why you should win tickets
- Tweet your photo
- Bruno Mars
- Justin Timberlake
- Mad Decent Block Party
- One Direction
- Virgin Mobile FreeFest
Learn more about the contests, here.
We hope to continue seeing music fans along the East Coast uploading their Pixe Snap photos on Twitter to enter to win tickets to upcoming shows.
Labels:
App Store,
Bruno Mars,
concerts,
contest,
East Coast,
Facebook,
FireFly 2014,
Google Play,
Justin Timberlake,
Katy Perry,
music,
One Direction,
Photos,
Pixe,
Pixe Snap,
Twitter
Location:
Columbia, MD, USA
Monday, June 16, 2014
Pixe Snap Engaging FireFly Delaware Music Festival Attendees with Contest
Each concert has a set contest period, approximately a week before the event date. The Pixe Snap Music Take Over contest dates will be announced via Pixe’s Facebook and Twitter pages. Pixe Snap users are encouraged to share and retweet their contest photos with friends and family using hashtag #PixeMusicTakeOver to gather the most likes. We also invite app users to take as many photos as they would like with Pixe Snap, but likes for the contest will only be counted on one photo.Contests are easy to enter, simply:
- Select concert location
- Snap a picture with Pixe Snap & type why you should win
- Share your photo on Facebook
- FireFly Music Festival (Dover, DE)
- Katy Perry (Washington, D.C.)
- Bruno Mars (Bristow, PA)
Labels:
Bruno Mars,
concerts,
contest,
Delaware,
Facebook,
festival,
FireFly 2014,
free tickets,
Justin Timberlake,
Katy Perry,
music,
One Direction,
Pixe Snap,
Social Media,
tickets,
Twitter
Location:
Columbia, MD, USA
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