Pixe Snap App Engages Fans Before, During and After #MCMLDN14

This fall, Pixe Social introduced MCM London Comic Con fans to our free social interaction smartphone app, Pixe Snap, with pre-show and on-site photo contests.

In the pre-show contest, comic and pop culture enthusiasts across the UK were encouraged to snap a photo using the MCM London Comic Con location on Pixe Snap and share the photo with friends and family on Facebook.  The photo with the most likes by October 23, 2014 won a pair of weekend tickets to the Show. This prize was especially attractive to hopeful attendees because of the overwhelming popularity of the weekend Show dates.

The winning photo:

Pixe Social also hosted a Pixe Snap contest for MCM London attendees at the event venue. Fans donning their best cosplay snapped pictures with Pixe Snap, sharing them instantly from the Show floor to Facebook. The photo with the most likes on their Pixe Snap MCM London Comic Con photo by Monday, November 10, 2014 will win 4 tickets to MCM London Comic Spring 2015. We're looking forward to more creative cosplay as the contest continues, so don forget share your photo and gather as many likes as possible so you can be the next Pixe Snap contest winner.

This week, MCM Expo announced record numbers for this year’s Show, over 110,000 fans were in attendance, an impressive increase of 25% compared to the Fall 2013 and Spring 2014 shows. With the increased attention and popularity of their most recent event, MCM Expo has decided to extend their Show times to a full three-day event for 2015. Pixe Social will also be back in 2015 to engage and entertain attendees at the event!

Pixe Shortlisted for Three Event Technology Awards

We are excited to announce that Pixe has been shortlisted in three categories for the Event Technology Awards:

• Best Technology for Marketing an Event / Building Event Attendance
• Best Use of Social Media
• Best Use of Technology For Audience Participation

The above listed nominations recognize Pixe’s successful partnership with MCM London Comic Con.
At the 2013 October show, the 920 photos posted by attendees from the MCM Pixe Social solution reached a total of 1.8 million fans and created 4.4 million Impressions on Facebook.

Started in March 2013, the Event Technology Awards (ETA) hosts event industry professionals in London to recognize the technology contributions made to the meetings and events industry. The inaugural 2013 awards attracted brands including Adidas, EE, Ticketmaster and Vodafone. The award ceremony will be held in conjunction with Event Tech Live, Europe’s only event dedicated to event technology that is open to the public. The 2014 awards will take place 13 November 2014 in London, UK.

Impressive Online Engagement for CeX Pixe Photo Booth

While hosting the 2013 MCM London Comic Con Pixe Photo Booth, the Pixe team met representatives of CeX , the popular chain of stores for an expansive range of technology and entertainment products. Recognizing Pixe’s unique ability to reach out to event attendees by providing a fun, social experience, CeX contracted Pixe to provide a mobile-photo booth to its long-term customers and fans at the 2014 MCM London Comic Con.

CeX turned out to be an exciting and great brand to work with. The Cex team fully embraced the concept of real-time social selfies by placing an enormous Cex-branded octopus throne at their booth entrance, and giving away CeX cash vouchers as prizes in crowd-drawing contests.  Alongside Pixe’s social media promotion of the contest, CeX lit up the social media scene by live-tweeting photo booth pictures and reminding visitors of the contest over three days at the event. We were impressed by how responsive CeX was to their online fans. There were threads of conversations about booth location, popular photos, and contest announcements both on Twitter and Facebook.

Post by CeX.

This inspiring effort from CeX to provide a memorable experience to their customers was amply reflected in the impressive post-event ROI report generated by Pixe. In fact, the CeX ROI report blew us away! Not only did the individual Pixe photo booth photos bring thousands of online fans to the CeX Facebook Page, but CeX also boosted their online presence through constant and attentive interaction with fans.

• Captured 839 photos
• Reached 910,291 Facebook fans
• Generated 1,230,179 online impressions

Take a look at the remarkable results from the CeX @ MCM London Comic Con Photo Booth below.

MCM Comic Con London Photo Contest

Pixe encourages photo booth users from MCM Comic Con London to help us spread the love by tagging, tweeting, and sharing your photos and you could be our next winner. Winner? That’s right, with every like on your Facebook photo, you’re on your way to owning a brand new PlayStation 4 gaming system! With the contest ending at midnight EST on 9 June 2014, event attendees have already engaged with over 377,000 people on Facebook. It’s your turn to start sharing your event photos and the grand prize will be yours.

Do you want to see where your picture stacks up against the competition? Here’s a look at the top five leading MCM Pixe Photo Booth pictures:

612 likes

334 likes

285 likes

205 likes

185 likes

Pixe Social engaged with thousands of coplay super fans for the second year in a row at MCM London Comic Con. Over the course of three days, Pixe Social captured 862 fun photos with excited fans at the UK’s number one popular culture show.

For those of you who have made it to the top 5, keep up the good work! Don’t see your picture? It’s time to start sharing!

Pixe Social Bringing Social Soul to Frankfurt, Germany this May

The Pixe team is excited to announce its partnership with the IMEX Group, and upcoming exhibition of our unique mobile-based social marketing solution at IMEX 2014 in Frankfurt, Germany between 20–22 May 2014.

Pixe Social is bringing a new interactive experience to attendees at this popular worldwide exhibition for incentive travel, meetings, and events.

A number of team members will be walking around the show floor, taking pictures of attendees and exhibitors alike, and inviting them to share their photos and testimonials with fans and friends on leading social media. Pictures will be shared on the IMEX Facebook Page live from the exhibits floor, tweeted with event hashtag (#IMEX14) and streamed to a HD photo wall on the show floor. Photo booth users will also have the opportunity to share their picture through their own social media pages to share their on-site experience with friends and colleagues.

In an exciting contest for IMEX attendees, the photo booth user with the most likes on their Pixe Social photo on Facebook by 11:59 PM EST on 1 June 2014 will win an iPad Mini!

In addition to providing the official IMEX 2014 Pixe Social Photo Booth to engage with attendees during the event, Pixe will also be exhibiting in Stand Number C720 with a2z Inc., Pixe’s sister company. a2z, Inc. provides event planners and organizers powerful web and mobile software that helps event organizers as well as event participants maximize their time and ROI.

A unique aspect of IMEX Frankfurt is the appointment system, which connects exhibitors with hosted buyer attendees before the event. Click here to schedule a meeting with Michael Krantz, Director of Sales, who is representing Pixe in our booth at the event.

Pixe is excited to be returning to Europe. As the official photo booth solution for MCM Comic Con across multiple cities in the UK, Pixe Social has enabled hundreds of thousands of attendees to spread the love about their favorite brands and comic characters.

MCM and Pixe Social: The Social Sharing Dream Team

In the fall of 2013, MCM Comic Con partnered with Pixe Social for the first time to engage and entertain their attendees at their popular events in the UK.

The MCM Comic Con team, organizers of the largest and most popular Comic Con pop culture events across seven cities in the UK, identified Pixe as a potential social marketing partner at New York Comic Con 2013, where the Pixe-powered Photo Booth captured more than 3,800 photos and reached more than 300K people on Facebook.

Impressed by the extensive viral reach delivered by Pixe, MCM decided to make the most of Pixe’s free trial offer promoted to attendees at the NYCC show, and invited the Pixe team to partner as the official London Comic Con 2013 Photo Booth. At this event, attendees shared over 900 photos on the MCM London Facebook Page, live from the show floor. These posts from the Pixe-powered photo booth resulted in tremendous online activity, with 16,919 stories created on Facebook engaging 182,975 people, who viewed the photos a total of 4,430,325 times!

Recognizing that Pixe Social is much more than a photo booth solution, MCM decided to leverage the Pixe Social at all their events in 2013 and 2014. The MCM Comic Con attendees use Pixe Social to keep share their special time and some pretty awesome cosplay with friends and family online, as well as with a huge pool of Comic Con fans on leading social media pages. Attendees love to record a range of emotional and personal experiences in the carefree environment at the MCM Pixe photo booths. In a special moment for both MCM and Pixe, a marriage proposal was captured and shared at the MCM London Comic con. We are honored to be selected as a channel for our users to share the biggest and the most exciting moments of their lives.

Since that first event in London, Pixe has provided a forum for MCM Comic Con fans to share their thoughts and feedback at many subsequent events, spread across different cities in the UK, including Midlands, Birmingham, and Dublin. While the post-show contest for the most recent event, MCM Ireland, is just concluding, the solution has reached over 51,000 people with continued post-show social activity on Facebook.

The Pixe team looks forward to continued engagement and fun at the upcoming 2014 MCM Comic Con shows.

Related Links:

• Press Release: The New York Comic Con Pixe Photo Booth Reaches Out To 300K People On Facebook 
• Press Release: MCM London Comic Con 2013 Partners With Pixe LLC to Engage Attendees With Free Social-Media Enabled Photo Booths
•  Pixe Social Gallery
• Pixe Social Features