AEM's #IMakeAmerica Campaign at the Iowa State Fair Engages Thousands

The Association of Equipment Manufacturers (AEM) organized the popular “IMake America” initiative over 11 action packed days this past summer at the Iowa State Fair.

The internationally-acclaimed Iowa State Fair annually attracts more than a million people including key policy makers and contributors to the world economy.

Thousands of attendees came together and shared their photos via Pixe Social at AEM's location to show their support for the policies that will expand and preserve the economic growth of our great nation.

657 #ImakeAmerica #PixeSocial photos engaged 4,075 people and increased AEM's reach to 206,741 fans on Facebook! At the end of the activation, AEM expressed their appreciation of Pixe Social's role in the success of this campaign in these words:

“The Association of Equipment Manufacturers used the Pixe Social app for our I Make America event at the Iowa State Fair. We found the app to be extremely user-friendly and the support from Pixe Social to be top-notch. We were very pleased with the level of engagement we received from using the app and the subsequent sharing and increased exposure for our brand. We’d definitely recommend the Pixe Social tool to enhance an event presence and to give social channels a boost.”
- Marieke Westerma, Marketing Communications Manager, AEM

We thank the AEM team for the appreciation and look forward to our next initiative with them!

More to explore:

• "I Make America" Facebook album can be seen here.

Ferrari World Revs Up #2Cool4School Campaign

This past month has been mixed emotions for people visiting the Ferrari World Abu Dhabi. With kids going back to school soon, this is their one last chance to enjoy the summer of 2105 at a fantastic location.

But making the proverbial hay while the sun lasts, guests who attend the Ferrari World are making the most of the opportunity to get their photo clicked while sitting in a classic red Ferrari California. The largest indoor and first Ferrari theme park, Ferrari World has teamed up with Pixe Social once again to bring an amazing fun ride experience with the #2Cool4School campaign. 

At the end of the month long event, a number of lucky winners will be picked based upon their photo shared to Instagram with the hashtag #2Cool4School. The Prize? The winner will be taken to school in a Ferrari California on their first day. How cool is that!

Ferrari World's partnership with Pixe Social has always delivered impressive results, but this year has seen a substantial increase in the volume of photos taken as well as the fan engagement. In 2014, a total of 4,881 photos were captured, and in the past 3 weeks there is a new record of 8,595 photos taken. This doesn’t stop here; on Facebook the engagement is higher than the previous year as well. The photos posted on Ferrari World's Facebook Page have already reached a whopping 2,180,182 people, engaging 96,949 fans in the process.

Creative Green Screen Engages Thousands at #RWUC

This past month Pixe Social has had the pleasure working with RealPage at the 2015 RealWorld User Conference. Attendees at the event had the opportunity to choose from two exciting options:

1. RealPage branded photos that utilized users Photomonials

2. RealPage Green Screen with Dr. Seuss characters

Both activation's were a big hit that enabled user creativity and produced high engagement numbers on Social Media. The posts reached 13,165 fans on Facebook and engaged an impressive 12,658 people!

Leah Lashley from RealPage shared her appreciation with us:

“PixeSocial added a fun, interactive element to our user conference. We had long lines for our company-branded PixeSocial photo booth during our peak customer event, which helped double social engagement for our brand among users who have been historically late to the social media game”. 

All the photos posted by Pixe Social on behalf of RealPage can be viewed here.

Bennett’s Curse and Pixe Team up for 2015!

It’s that time of year where summer dwindles down, the nights get cooler and we start to see more autumn themed colors. This also means that we see more Halloween candy, pumpkins and scary monsters displayed everywhere. This is no different from Bennett’s Curse, a haunted house attraction that has won Popsugar’s Scariest Haunted Houses in America’s list and featured on the Travel Channel. Bennett’s Curse, a Baltimore, Maryland based company has teamed up with Pixe Social again this year to show you the screams and fright in real time. Visitors arrive, tour the haunted house and afterwards get a photo with featuring a custom banner. The user receives a copy of their photo that is hosted on the social media sites of Bennett’s Curse. At the end of the activation, the top 3 photos with the most likes will win an array of tickets to their Krampus Haunted Christmas attraction.

1^st Place – 6 Tickets

2^nd Place – 4 Tickets

3^rd Place – 2 Tickets

Showcase Your Brand & Engage Attendees at #IMEX15

The IMEX Social Team first partnered with Pixe Social to provide a one-of-a-kind social sharing experience to attendees at IMEX Frankfurt 2014. The collaboration delivered exponentially higher engagement at IMEX America 2014 and IMEX Frankfurt 2015.

At this year’s IMEX America, we are shifting things into high gear by offering Pixe Social’s innovative technology to exhibitors in their booths.

As the official photo booth solution for the event, we are offering a special discounted price of $4,995 exclusively to exhibiting companies at IMEX America 2015 (valid before 9/7/15). The package includes everything you need to swing your IMEX America presence into high gear!  

Contact us today to get Pixe Social for your booth at #IMEX15, or view this brochure to view the complete package details.

Key benefits:

• Hassle-free activation 
• Draws traffic to your booth effortlessly
• Enables you to build genuine leads 
• Provides a unique and immersive experience to guests
• Extends your social media visibility and reach exponentially

#PixeSocial #IMEX Photo Galleries:

• IMEX Frankfurt 2015
• IMEX America 2014
• IMEX Frankfurt 2014 

More to explore:

•  Two Different Approaches, One Unified Goal with Social Photo Booth Activations @ SHRM
•  GES Global Hits New Heights Online at EXHIBITORLIVE

Two Different Approaches, One Unified Goal with Social Photo Booth Activations @ SHRM

This past week, from June 28^th to July 1^st, the Society of Human Resource Management (SHRM) hosted their 2015 conference in Las Vegas. As always, the show that hosts exhibitors within the realm of Human Resources, including 4imprint and Stevens World Wide Van Lines, was a huge success.

4imprint and Stevens World Wide Van Lines utilized the capabilities of Pixe Social’s photo booth-based sharing solution to engage attendees on the show floor and to make a splash on leading social media. It was interesting to see how these two exhibitors used slightly different, but equally effective, engagement strategies with their Pixe Social solution to create an engaging experience for attendees.

4imprint used the more traditional approach of the photo booth, with a concierge available take photos of the guests using a hand-held mobile device. 4imprint used inviting props and a custom backdrop visual, which motivated attendees to avail a great photo sharing opportunity.

Stevens World Wide Van Lines, on the other hand, utilized a selfie stand that enabled attendees to take photos on their own selfies and use their own creativity to click a fun photo.

Both approaches were successful in providing a memorable experience to guests and fans, and in creating significant post show buzz about these exhibitors’ brands.

Stevens Worldwide Van Lines: https://www.facebook.com/media/set/?set=a.10153464101046667.1073741833.272888991666&type=3

4imprint: https://www.facebook.com/media/set/?set=a.10152863114666497.1073741862.109492176496&type=3

The National Dart Association Reaches Thousands with Social Photo Booth

The National Dart Association hosted their annual “Team Dart” tournament last month in Las Vegas, Nevada. As always, the event was a major success with avid dart players and fans from all around the world. The tournament was a 10 day showdown classified by the individual’s skill level and experience. Team Dart 2015 consisted of Singles, Doubles, Triples and other Team Events for everyone to play and enjoy.

With so many people gathering in one place with a common interest, NDA decided to make it easy for the attendees to share their thrilling experience on leading social media. Players and attendees posed for NDA branded photos using Pixe Social’s photo booth solution which automatically posted to NDA’s Facebook Page in real time. A large number of users opted to have the link emailed directly to their inbox, and shared the photos with their friends and family back home to see.

“The players loved being able to get an instant digital copy of the photo to share, and the automated posting to social media was great exposure for the NDA”, said Ashley Roy, the Communication Coordinator for the NDA. “The admin portal of the solution was easy to navigate and offered great customizable features like adding our event hashtag and logos to pictures, being able to download the photos and contact lists after for future marketing purposes and the ease in which the photos were shared”. The photobooth ended with:

• Total Photos: 134
• Total Photo Likes: 1,153
• Lifetime Post Total Reach: 37,780
• Lifetime Post Total Impressions: 64,612
• Lifetime Engaged users: 11,936
• Total Page Impressions: 1,550
• Total Page Reach: 725

Social Photo Booth for Your Restaurant and/or Catering Business #Booth6679 #NRAShow

We are pleased to share that our team is returning to the NRA Show in Chicago to showcase our award-winning social sharing solution. Meet us in Booth 6679 and sign up to leverage Pixe Social for your catering or restaurant business (starting from $49 per event). Don't forget to ask about our NRA Show Special - which gives you the opportunity to try Pixe Social for FREE at your next event and see your brand's social media campaign bear big fruits with little toil.

Just as exciting for us, Pixe Social is once again powering the official NRA Show 2015 Social Photo Booth. Stop by to get your photo snapped, type a message sharing your love of life and food, and opt to get a link to your photo directly in your inbox.

We look forward to meeting you in the windy city soon. Bon appetit!

Explore NRA Show 2014 Pixe Social Photo Albums:

Saturday, May 18, 2014

Sunday, May 19, 2014

Monday, May 20, 2014

Tuesday, May 21, 2014

Leading Car Dealers Celebrate Their Customers with Pixe Social

We love bringing our clients' success stories to you through this blog. Today, we are excited to share how many leading auto dealers are leveraging their Pixe Social solution to tap into their customers' excitement as they become proud owners of new cars.

Using Pixe Social's photo booth-based solution, sales managers are able to live share photos of the customers alongside their new automobiles on the dealership's official social media channels. Happy customers, in turn, often provide glowing testimonials for both the dealership as well as the sales person who facilitated the buying process for them. They also enjoy sharing their photo on their personal social channels, thus helping to create a buzz about the dealer's brand amongst their own friends.

We invite you to explore the Facebook pages of the following auto dealers to view their Pixe Social photo albums:

- Bel Air Honda
- Waxachie Ford
- Waxachie Autoplex
- Toyota of Lewisville
- Bay Ridge Honda

Pixe Social provides support for unlimited devices (Android/iOS smartphone or tablet) and photos per dealership location. The photos are branded with the client's logo and custom hashtag, and posted in real-time on Facebook, Twitter and Instagram. The sign up and configuration process is extremely fast; the entire process takes less than half an hour! And, in addition to Pixe Social's one-of-a-kind social sharing technology, clients also get access to a secure admin portal from where they can download email lists and all photos collected via Pixe Social.

Submit this 2-min form today to get Pixe Social for your dealership. Alternatively, contact us via email to learn more or request a free 30-day trial of our Premium package.

More to explore:

Remarkable Social Sharing Success in the Automotive Industry

Bel Air Honda Case Study

The CES 2015 Social Sharing Solution, Powered by Pixe Social, Wins IAC Award for Best Technology Interactive Application

We are pleased to share that the Pixe Social Photo Booth for the 2015 International Consumer Electronics Show (CES) has been honored with the 2015 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising. Pixe Social has been recognized as the Best Technology Interactive Application by the judges in the prestigious competition organized by the Web Marketing Association.

The Pixe Social interactive solution gave attendees the chance to share their fun, hi-tech experience with friends and family via Facebook, Twitter, and Instagram in real-time, live from the Las Vegas Convention Center.

The most active contributor and social photographer using the show's hashtag, Pixe Social reached an estimated 2.6 million CES followers on Twitter. The 3,465 photos shared by attendees during the event were seen by over 147,000 unique Facebook users, generating 306,540 impressions in the process.

More to explore:

CES 2015 Fans Generate Impressive Social Media Results

EXHIBITORLive Social Photo Booth Delivers High Audience Engagement (Infographic)

EXHIBITORLive Social Photo Booth Delivers High Audience Engagement (Infographic)

This year's EXHIBITORLive brought together leading event organizers and martketers who explored the best solutions and ideas to grow the Exhibits & Events space over five days in Las Vegas.

To engage audiences at the event as well as to extend their brand's reach to thousands of fans online, the show management provided Pixe Social's green screen-enabled photo sharing solution at the event.

The EXHIBITORLive attendees shared their live selfies from the Welcome Reception and the exhibits floor, and participated with great enthusiasm in a post-event contest to win an iPad mini 3.

Here is the winning photo!!! #EXHIBITORLive #PixeSocialA big thank you to all who participated in the contest. Your...

Posted by Pixe on Monday, March 16, 2015

The Pixe Social Photo Booth extended the event’s reach to 20,455 fans on Facebook in two short weeks. The 544 fun photos shared by attendees on Facebook engaged a total of 6,149 fans!

Download the Infographic as a PDF.

More to explor

Pixe Social wins the Buyers Choice Award at Exhibitor Show 2014

#SXSW #PixeSocial Photo Contest: Is Your Photo in the Lead?

March 31st is only a few days away but there's still time to tag and share your photo from South by Southwest, and get the most Facebook Likes to win a complimentary $250 Gift Card*.

Below are the photos currently in the lead. If your photo is in this list, now is the time to break away from the pack. If not, don't lose heart. Mobilize your network to help you get even more out of your SXSW experience!



We will reach out the winner via email and share the winning photo on our social media on April 6, 2015. Best of luck, and thank you for playing.

*Terms and conditions apply

Related Link:

View Pixe Social SXSW Facebook Photo Album

Engaging a Tech-Savvy, Fun Audience at #SXSW Interactive

At the recently concluded South by Southwest Festival in Austin, Texas, we had the pleasure of showcasing Pixe Social's interactive technology to thousands of attendees visiting the exhibition hall.

Visitors to our booth enjoyed posing for a photo in front of a green screen and then selecting a lively background image and witty message to share on Facebook, Instagram and Twitter.

We were thrilled with the audience's enthusiastic response to our real-time social sharing solution. A BIG thank you to all our guests for the appreciation and interest in Pixe Social. We look forward to meeting you again soon!

PixeSocial: RT PixeSocialawesome setup at #sxsw #SWSX2015 #austin #sockwork Thank you!

— Stacy Markham (@AustinpalStacy) March 17, 2015

soundtrack to #SXSW #STPatricksDay RT @PixeSocialPhoto: #SXSW #PixeSocial Booth 609 http://t.co/znUrXVq6Sh pic.twitter.com/H4FMq2jk5P

— @HOLLYWOOD (@Hollywood) March 17, 2015

Very cool idea for your next BLT event @pixesocial @nweeks_pixe http://t.co/Q3sJbwtwGz #sxsw

— The Unilever Foundry (@UnileverFoundry) March 17, 2015

@PixeSocialPhoto @mugwumpian cutie on duty 🙋

— Stephen Grebinski (@aparatfoto) March 18, 2015

"@PixeSocialPhoto: #SXSW #PixeSocial Booth 609 http://t.co/ohGFuibYfo pic.twitter.com/aCEzjQKzbM" me today, rocking out

— Orr Lidsky(@orrlidsky) March 18, 2015

Bob agrees with #SXSW #PixeSocial Booth 609 http://t.co/VNYq9w7uNl by pixesocialpic.twitter.com/V2JlN0kGsr

— Bob Ross (@BelieveBobRoss) March 16, 2015

|LIVE NOW| Here are with @pixesocial #meerkat http://t.co/M5JHlwjFcO

— The Unilever Foundry (@UnileverFoundry) March 17, 2015

Like, Share, and Tag Your #EXHIBITORLIVE Photos to Win Big

Are you still reveling in the excitement of EXHIBITORLIVE? We want to continue the celebrations by seeing your show photos go viral.

If you visited the official social photo solution, powered by Pixe Social, you were automatically entered to win an iPad mini 3*. If your photo collects the most Facebook likes by midnight EST on Sunday, March 15th, it may win you this exciting prize. The winner will be contacted directly via email. We will subsequently make an announcement on our social media channels as well.

Take a look below at the photos currently in lead (shown in no particular order). If you don’t see your photo here, there’s still time to start reaching out to all of your social friends! If your photo is shown below, great job and keep the momentum going! See the complete album here.

We look forward to continuing the social buzz from EXHIBITORLIVE and selecting one very lucky winner soon.

*Terms and conditions apply


Related Articles

• Event Marketing Solutions to be Showcased at EXHIBITORLIVE 2015
• Pixe Snap Selected for EXHIBITORLIVE New Product Showcase

GES Global Hits New Heights Online at EXHIBITORLIVE

To kick off this week’s EXHIBITORLIVE Show in Las Vegas, GES Global hosted a party for clients at the Red Square Restaurant and Lounge at Mandalay Bay. The GES Global team was excited to dance and socialize with colleagues before the start of one of their industry’s biggest conferences of the year.

GES Global, an international event marketing company known for its engaging experiences at live events, leveraged Pixe Social’s social marketing solution to extend their engagement through the power of social media. The solution captured 142 fun photos of party attendees that streamed live to the GES Global Facebook Page. Each photo was branded with the GES Global logo and included their show hashtag #NewHeights. Attendees also provided their email address to instantly receive a link to share their party photos with friends on their own social pages.

Take a look below at some of our favorite party shots and view the entire album here.

World of Concrete 2015 Sees Impressive Attendee Engagement with Powerful Social Media Marketing Solution

Last month, the number one international show for the commercial concrete and masonry construction industry, World of Concrete, drew over 55,000 industry professionals to explore the halls of the Las Vegas Convention Center and visit more than 1,400 exhibitors.

In order to create a more interactive experience for Show attendees, World of Concrete (WOC) provided a social photo sharing solution, powered by Pixe Social. Attendees at the event were thrilled to pose with their friends and colleagues for the official photos and share photomonials expressing their excitement about the Show. The photos were shared in real-time to the WOC Facebook Page and emailed to the users so they could share it on their own social pages.

Exhibitors also participated in the photo sharing fun with Pixe Social's roaming social team. Team members captured exhibitors, big and small, showcasing their newest products and services and inviting Show attendees to visit their booth. Pixe Social leveraged the #WOC2015 hashtag on Twitter to connect with exhibitors and engaged with them in their booths on the exhibit floor.

RT"@PixeSocial: Exhibiting at #WOC2015? our #socialmedia roaming team will come by for official show photos" ⚠️ #Rubaroc on booth S13212 

— Rubaroc Surfacing (@NonSlipSurfaces) February 4, 2015

The WOC attendees and exhibitors snapped a total of 1,342 photos over the course of the four-day show. Backed by the social-sharing power of Pixe Social, the WOC Pixe Social photos reached 88,462 fans online, resulting in a total of 107,594 Impressions. The analytical infographic below shows the impressive viral reach of the photos and the WOC Facebook Page.

Smart Social Media Marketing Technology Set to Engage Attendees at SXSW Interactive

We’re excited to announce that we will be showcasing our smart social marketing solutions in Booth 609 at this year’s South by Southwest (SXSW) Interactive trade show on March 13-17, 2015 in Austin, Texas. SXSW is a five-day show featuring international interactive exhibitors including startups, music & film leaders, technology influencers and more.

Pixe Social will be demonstrating our award-winning social photo-sharing solution, Pixe Encore. Pixe Encore is a tablet-based social sharing technology that brands and events leverage to engage with their current and potential audiences. By incorporating the instant sharing power of leading social media channels like Facebook, Twitter and Instagram and fan testimonial capture known as ‘photomonials’, Pixe Encore photos result in a substantial jump in brand and event’s viral presence.

Recently leveraged by leading events and brands such as SXSW V2V, CES, ad:tech, EXHIBITOR Magazine, BizBash, MCM London Comic Con, and New York Comic Con, Pixe Social invites you to Booth 609 to discover how our innovative social marketing solutions can boost your brand’s audience engagement. Learn more about our past client success stories here.

Pixe Snap Selected for EXHIBITORLIVE New Product Showcase

Event managers and marketers are always looking for ways to create a more valuable, engaging experience for their attendees. But how can they ensure a long-term, interactive solution?

Pixe Social’s customizable consumer engagement app, Pixe Snap, provides a seamlessly integrated solution for both B2B and B2C events. Pixe Snap will soon be featured in the EXHIBITORLIVE New Product Showcase amongst 41 other industry innovations. Products ranging from booth display systems, video walls, and RFID technology will all compete for the coveted Buyers Choice Award. Last year, Pixe Social’s tablet-based event marketing solution, Pixe Encore, was recognized with this distinct honor.

Take a look below to learn more about our latest innovation in the listing:

“Thanks to Pixe Snap, it has never been easier to put an app to work for your trade show program. The fully customizable product from Pixe Social lets attendees shoot selfies and send them out through social-media channels with your branding attached, and allows you to "gamify" the sharing of photos as well as harvest leads from those who play. The app, which is compatible with the latest versions of iOS and Android operating systems, will brand each photo with event information and sponsor logos, hashtags and photo testimonials, or whatever you like. It can also send targeted notification messages to attendees on command, and it provides access to all usage metrics, photos, and contact information via a custom Web portal.”

CES 2015 Fans Generate Impressive Social Media Results

The 2015 Consumer Electronics Show (CES), held this past January in Las Vegas, was the largest show in its history, featuring over 3,600 exhibitors and 170,000 international attendees. The Consumer Electronics Association, partnered with Pixe Social to create an interactive social media experience at CES 2015, both for those in attendance and engaged fans online.

The Official CES Social Photo Sharing Solution, powered by Pixe Social, gave fans a behind-the-scenes look at the newest high-tech innovations through photos shared in real-time on Facebook, Twitter and Instagram. The 3,465 photos generated tremendous viral buzz across all three social networks and grabbed the attention of major consumer brands such as Polaroid, LG, and Panasonic.

Take a look at the infographic below for a full visual analysis of our successful social media integration.

Top Event Technology Trends for 2015

After providing the official social photo sharing solution for CES 2015 last month, we began to think about what trends in the consumer technology market will transfer over to the events industry for the New Year. Technology has drastically transformed the way event managers and attendees
communicate over the past few years, so what do they have to look forward to? Read on to find out.

Digital Experiences. Event attendees, especially millennials, crave well-rounded experiences at trade shows. Uninteresting educational sessions and irrelevant speakers won’t hold their attention for long, so why not leverage the number one distractor? Digital devices such as smart phones and tablets provide another outlet for event organizers to connect with their attendees. Online polling platforms, live social media chats, and interactive photo contests are all powerful activities that will contribute to a memorable show experience.

Integrated Platforms. As of 2013, custom apps are almost a requirement for any show trying to compete on a global level, but how can your event stand out? Show apps should be the sole resource for attendees to ask questions, look up booth information, schedule meetings & sessions, and network. Attendees should not have to download multiple apps or open more than one webpage to answer every question they have throughout your event. Integration is the answer to the modern attendee’s desire for simplification and convenience when attending an event.

365 Event Connection. With social networking apps like Facebook and Twitter connecting us to our friends, brands, and celebrities 24 hours a day, 365 days a year, why shouldn’t event organizers reach out to their potential attendees all year-long as well? Event organizers can now leverage one app that becomes an umbrella for all of your association’s or industry’s needs. Also attendees can have access to year-round updates via newsletters, blogs, social media posts, press releases, and more.

Event Marketing Solutions to be Showcased at EXHIBITORLIVE 2015

Next month, Pixe Social heads to EXHIBITORLIVE to showcase our interactive social photo sharing technologies. Our innovative solutions will be on display at a number of locations throughout the event, including an exhibitor booth, the New Product Showcase, a featured speaking session with CEO Rajiv Jain and as the official social photo solution for EXHIBITORLIVE 2015.

Tradeshow and event organizers in attendance are invited to visit booth 1271 to learn how our solutions can provide engaging attendee experiences and capture treasured guest moments. Our tablet-based social photo sharing solution, Pixe Encore, has contributed to boosting many brands’ and events’ viral reach by 4-5 times in a matter of days.

Our most recently developed solution, Pixe Snap, a state-of-the-art consumer engagement app, will be featured in the EXHIBITOR New Product Showcase (NPS). The NPS is the launching pad for some of the event industry’s most inventive new products, including Pixe Encore. As winner of the 2014 Buyers Choice Award at the NPS, our solution was recognized as one of the top products of the year.

Pixe Social CEO, Rajiv Jain, will be leading a Marketing and Communications Session on Thursday, March 5, 2015 from 3-4pm. This session, entitled “Engage a Younger Audience with Digital and Social Media”, will:

• Provide meaningful, immersive experiences that engage younger audiences
• Empower and encourage young audiences to create User Generated Content for you
• Activate audiences of ALL ages to amplify your brand with digital technology at face-to-face events

Make sure to add this session to your show schedule to gain powerful attendee engagement insight.

Finally, attendees can witness the social media marketing power of our solutions by visiting the official social photo sharing solution of EXHIBITORLIVE. We invite you to pose for fun photos with friends and colleagues in front of one of three popular EXHIBITOR Magazine covers displayed through our green screen technology. Photos can be seen live at the show on a rotating slideshow photo wall and in real-time online on Facebook, Twitter, and Instagram.

We look forward to seeing you at the 2015 EXHBITORLIVE Show in Las Vegas!

Pixe Social Set to Rock the Social Scene at #WOC2015

We’re pleased to announce an exciting new partnership. Pixe Social has been selected as the official social photo solution for the 40th annual World of Concrete Show in Las Vegas between February 3-6, 2015.

The World of Concrete (WOC) is the largest show of its kind, hosting over 1,300 exhibitors and more than 50,000 international attendees, who converge at the event to discover the latest and greatest products and services for the commercial construction, concrete, and masonry industries. This Show offers innovative products for both commercial and personal use, hundreds of educational sessions, and endless opportunities for networking and business growth.

The Pixe Social team will help bring some fun and entertainment to the Show with our interactive social photo sharing solution. Exhibitors and attendees alike will have the chance to pose for photos that will be streaming live to the WOC Facebook and Twitter channels live from the show floor, with the official event hashtag.

Photos will also be displayed in a rotating slideshow, using Pixe Social's Photo Wall solution, on large HD televisions on the Show floor. Participants who provide their email address with their photo will also be entered to win a $100 Gift Card if they collect the most likes on their photo on Facebook by midnight on February 13, 2015. The contest Terms & Conditions can be viewed here.

We look forward to seeing you at the World of Concrete Show!

View WOC photos on Facebook and Twitter.

Beyond Feather Boas and Crazy Glasses. Green Screen Technology Can Take Your Firm to the top of a Mountain or Far into the Social Sharing Universe

Guest blog post by Michelle Burno, Bruno Group Signature Events

Event marketers have known for some time that taking photos of customers at trade shows and corporate gatherings enhances the attendee experience and delivers myriad benefits to the company. In the age of social media, digital photos are not only popular; they’re proven drivers of online engagement. With green screen technology, companies can increase the value of event photos even further.

Green Screen—also referred to as Chroma Key—technology allows photographers to superimpose subjects onto the digital background of a photo. For example, a booth visitor or conference attendee who poses in front of a green screen can appear in the photo as if he or she is elsewhere—on the top of a mountain, flying through space, or on the cover of a magazine.

Besides being a form of entertainment for guests, green screen-enhanced photos provide companies with a number of advantages: 

Creativity. Green screen effects offer companies an unlimited amount of creative latitude to tell a story, make a statement or delight customers. It allows them to use the photos as extensions of a larger marketing strategy.

Branding. Adding background imagery and messaging that aligns with the firm’s brand positioning makes every photo more impactful, especially when they’re shared on social media.

Savings. Physically creating a set with props and a background at an event is not only more expensive than the digital alternative, it is far less flexible and much more time consuming. Green screens are stationary and low maintenance, while digital background images can be changed and alternated with every photo.

Excitement. The green screen set up during an event attracts visitors. Most attendees understand what the green backdrop is and when passersby see the photo shoots taking place, they are naturally drawn into the activity.

Control. Green screen effects help companies control the quality and intent of the photo. Without a digital background, firms have to rely more heavily on the subjects to impart the meaning or the context of the photo.

Social photo booth software, which automates photo taking and facilitates online sharing and engagement, is becoming more popular in event settings. The photos that result are shared and posted far more often than text-only messages. And, when digital imagery is added to the background of the photos, they become even more shareable and the company’s message along with them.

Remarkable Social Sharing Success in the Automotive Industry

On a typical day at an automotive dealership, many new and shiny cars are sold to delighted customers. They drive away feeling happy and excited, but usually there is no way for the dealer to tap into their excitement and spread the message for their brand’s promotion.

Within the past year, Pixe Social has changed the social promotion landscape for a number of automotive businesses by extending the relationship with those customers through online interaction.

Sales associates at Bel Air Honda have fostered long-term relationships with their customers by capturing their memorable moments with the tablet-based Pixe Social solution and sharing the photo on the Bel Air Honda Facebook Page. The 396 photos taken and shared online have shown potential
customers just how much care and dedication one could experience by choosing “a better way” with Bel Air Honda.

Take a look below at the impressive results gained by this successful partnership between February 2 – December 31, 2014.

 

Our newest social partnership in the auto industry is with Texas-based dealers at Waxahachie Autoplex and Waxahachie Ford. For almost two months, the sales team has leveraged our solution to jump start their social media marketing. Clients at both locations have enjoyed showing off their new purchases as well as some exciting free giveaways including a flat screen TV!

In this short amount of time, Waxahachie Ford has benefited greatly from the social sharing power of the Pixe Social’s solution. Customers have expressed their appreciation for the quality in salesmanship and of the cars through ‘photomonials’. The following infographic displays the extended reach and engagement with social fans for the dealership while using our solution.

If you want to see similar results for your automotive dealership, make sure to set up an appointment with us or stop by booth 6652W at NADA Convention 2015.

Big Brands Shine on Official CES Pixe Social Instagram

Last week, Pixe Social powered the official CES 2015 Social Sharing Solution by sharing photos of event attendees showing off their favorite tech gadgets in real time on Facebook, Twitter and Instagram. The solution wasn’t just an engaging opportunity for attendees; popular brands exhibiting at the event also became brand ambassadors for the Show by posting their ‘photomonials’ from their booths with the help of our roaming social team.

Inspired by our partnership with IMEX America in 2014, the social roaming team gave online fans instant access to show experiences in real-time through the CES Pixe Social feeds. Leading brands such as Audi, Wall Street Journal, Polaroid and AOL promoted their event presence and new products via the Pixe Social solution. Take a look at some of the best brand photos on Instagram below.

#CES2015 #PixeSocial #AOL#AOLCES

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 10:10am PST

.@Audi Prologue piloted driving wotld premier at #CES ! #Audi #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 5:11pm PST

@BodyGlove53 @BGMobile @Optrix #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 10:58am PST

Come to the #Canon booth #13106!! #CES2015 #PixeSocial

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 10:48am PST

Come stop by booth#3706!! #CES2015 #PixeSocial #cocacola

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 9, 2015 at 10:37am PST

Crosley Radio Booth #14835 showcasing the Cruiser Record Players available at Urban Outfitters! #CES2015 #PixeSocial #crosleyradio #urbanoutfitters

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 11:26am PST

Don Butler, Executive Director, Ford Motor Company speaking at #engadget #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 11:38am PST

Come see our beautiful #mermaids at the @lifensoul booth 5720 #BodyTalkgogos #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 9:33am PST

my mohawk looks crazy right now. #CES2015 #PixeSocial @nickcannon

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 11:41am PST

#OutdoorTech #StuffYouProbablyWant #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 11:43am PST

#Spartan #Panasonic #Reebok #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 3:39pm PST

Come check out the @Polaroid booth #13614 #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 10:39am PST

Team Toyota supporting hydrogen future at CES! #CES2015 #PixeSocial #Toyota

A photo posted by CES Pixe Social (@cespixesocial) on Jan 6, 2015 at 11:21am PST

Come check out the @Polaroid booth #13614 #CES2015 #PixeSocial

A photo posted by CES Pixe Social (@cespixesocial) on Jan 7, 2015 at 10:39am PST

#DrPhil talking with #USATodayTech at #CES! #CES2015 #PixeSocial @USAToday

A photo posted by CES Pixe Social (@cespixesocial) on Jan 8, 2015 at 4:10pm PST

#CES2015 #PixeSocial #DasAuto

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 8, 2015 at 4:58pm PST

#CES2015 #PixeSocial #WSJCES

A photo posted by Pixe CES 2015 (@pixeces2015) on Jan 7, 2015 at 1:46pm PST