This past week, from June 28th to July 1st, the Society of Human Resource Management (SHRM) hosted their 2015 conference in Las Vegas. As always, the show that hosts exhibitors within the realm of Human Resources, including 4imprint and Stevens World Wide Van Lines, was a huge success.
4imprint and Stevens World Wide Van Lines utilized the capabilities of Pixe Social’s photo booth-based sharing solution to engage attendees on the show floor and to make a splash on leading social media. It was interesting to see how these two exhibitors used slightly different, but equally effective, engagement strategies with their Pixe Social solution to create an engaging experience for attendees.
4imprint used the more traditional approach of the photo booth, with a concierge available take photos of the guests using a hand-held mobile device. 4imprint used inviting props and a custom backdrop visual, which motivated attendees to avail a great photo sharing opportunity.
Stevens World Wide Van Lines, on the other hand, utilized a selfie stand that enabled attendees to take photos on their own selfies and use their own creativity to click a fun photo.
Both approaches were successful in providing a memorable experience to guests and fans, and in creating significant post show buzz about these exhibitors’ brands.
Stevens Worldwide Van Lines: https://www.facebook.com/media/set/?set=a.10153464101046667.1073741833.272888991666&type=3
