Ferrari World Revs Up #2Cool4School Campaign

This past month has been mixed emotions for people visiting the Ferrari World Abu Dhabi. With kids going back to school soon, this is their one last chance to enjoy the summer of 2105 at a fantastic location.

But making the proverbial hay while the sun lasts, guests who attend the Ferrari World are making the most of the opportunity to get their photo clicked while sitting in a classic red Ferrari California. The largest indoor and first Ferrari theme park, Ferrari World has teamed up with Pixe Social once again to bring an amazing fun ride experience with the #2Cool4School campaign. 

At the end of the month long event, a number of lucky winners will be picked based upon their photo shared to Instagram with the hashtag #2Cool4School. The Prize? The winner will be taken to school in a Ferrari California on their first day. How cool is that!

Ferrari World's partnership with Pixe Social has always delivered impressive results, but this year has seen a substantial increase in the volume of photos taken as well as the fan engagement. In 2014, a total of 4,881 photos were captured, and in the past 3 weeks there is a new record of 8,595 photos taken. This doesn’t stop here; on Facebook the engagement is higher than the previous year as well. The photos posted on Ferrari World's Facebook Page have already reached a whopping 2,180,182 people, engaging 96,949 fans in the process.

Creative Green Screen Engages Thousands at #RWUC

This past month Pixe Social has had the pleasure working with RealPage at the 2015 RealWorld User Conference. Attendees at the event had the opportunity to choose from two exciting options:

1. RealPage branded photos that utilized users Photomonials

2. RealPage Green Screen with Dr. Seuss characters

Both activation's were a big hit that enabled user creativity and produced high engagement numbers on Social Media. The posts reached 13,165 fans on Facebook and engaged an impressive 12,658 people!

Leah Lashley from RealPage shared her appreciation with us:

“PixeSocial added a fun, interactive element to our user conference. We had long lines for our company-branded PixeSocial photo booth during our peak customer event, which helped double social engagement for our brand among users who have been historically late to the social media game”. 

All the photos posted by Pixe Social on behalf of RealPage can be viewed here.