World of Concrete 2015 Sees Impressive Attendee Engagement with Powerful Social Media Marketing Solution

Last month, the number one international show for the commercial concrete and masonry construction industry, World of Concrete, drew over 55,000 industry professionals to explore the halls of the Las Vegas Convention Center and visit more than 1,400 exhibitors.

In order to create a more interactive experience for Show attendees, World of Concrete (WOC) provided a social photo sharing solution, powered by Pixe Social. Attendees at the event were thrilled to pose with their friends and colleagues for the official photos and share photomonials expressing their excitement about the Show. The photos were shared in real-time to the WOC Facebook Page and emailed to the users so they could share it on their own social pages.

Exhibitors also participated in the photo sharing fun with Pixe Social's roaming social team. Team members captured exhibitors, big and small, showcasing their newest products and services and inviting Show attendees to visit their booth. Pixe Social leveraged the #WOC2015 hashtag on Twitter to connect with exhibitors and engaged with them in their booths on the exhibit floor.

RT"@PixeSocial: Exhibiting at #WOC2015? our #socialmedia roaming team will come by for official show photos" ⚠️ #Rubaroc on booth S13212 

— Rubaroc Surfacing (@NonSlipSurfaces) February 4, 2015

The WOC attendees and exhibitors snapped a total of 1,342 photos over the course of the four-day show. Backed by the social-sharing power of Pixe Social, the WOC Pixe Social photos reached 88,462 fans online, resulting in a total of 107,594 Impressions. The analytical infographic below shows the impressive viral reach of the photos and the WOC Facebook Page.

CES 2015 Fans Generate Impressive Social Media Results

The 2015 Consumer Electronics Show (CES), held this past January in Las Vegas, was the largest show in its history, featuring over 3,600 exhibitors and 170,000 international attendees. The Consumer Electronics Association, partnered with Pixe Social to create an interactive social media experience at CES 2015, both for those in attendance and engaged fans online.

The Official CES Social Photo Sharing Solution, powered by Pixe Social, gave fans a behind-the-scenes look at the newest high-tech innovations through photos shared in real-time on Facebook, Twitter and Instagram. The 3,465 photos generated tremendous viral buzz across all three social networks and grabbed the attention of major consumer brands such as Polaroid, LG, and Panasonic.

Take a look at the infographic below for a full visual analysis of our successful social media integration.

Pixe Photos Result in Significant Fan Impressions for Kronos

The Society for Human Resource Management (SHRM) held its 65^th annual SHRM Conference between June 22 – 25 in Orlando, FL. Over 13,000 HR professionals gathered to take part in business education sessions while networking with their peers. 

Kronos, a global workforce management solutions company, showcased their innovative time management technology to enthusiastic event attendees. SHRM attendees engaged with Kronos representatives and then posed in their Pixe photo booth.

Kronos leveraged Pixe’s interactive tablet-based photo booth technology, Pixe Social. Pictures from the Kronos booth were instantly uploaded to the Kronos Facebook Page. In concurrence with the Pixe Social software, Kronos displayed the photos in real-time on the HD Pixe Photo Wall.

Attendees were encouraged to share their Kronos Pixe Photo Booth photos with friends and family on social media to enter an exciting contest. The Kronos-sponsored contest, which ended on July 10, 2014, awarded the photo booth user with most Facebook likes on their photo an iPad mini and a $100 iTunes gift card.

As a result of the engaging attendee experience, the 337 fun photos shared by event attendees reached 17,202 Facebook fans, generating 32,936 Impressions. Below are the impressive Pixe Social Facebook Usage and ROI Analysis results.

Impressive Online Engagement for CeX Pixe Photo Booth

While hosting the 2013 MCM London Comic Con Pixe Photo Booth, the Pixe team met representatives of CeX , the popular chain of stores for an expansive range of technology and entertainment products. Recognizing Pixe’s unique ability to reach out to event attendees by providing a fun, social experience, CeX contracted Pixe to provide a mobile-photo booth to its long-term customers and fans at the 2014 MCM London Comic Con.

CeX turned out to be an exciting and great brand to work with. The Cex team fully embraced the concept of real-time social selfies by placing an enormous Cex-branded octopus throne at their booth entrance, and giving away CeX cash vouchers as prizes in crowd-drawing contests.  Alongside Pixe’s social media promotion of the contest, CeX lit up the social media scene by live-tweeting photo booth pictures and reminding visitors of the contest over three days at the event. We were impressed by how responsive CeX was to their online fans. There were threads of conversations about booth location, popular photos, and contest announcements both on Twitter and Facebook.

Post by CeX.

This inspiring effort from CeX to provide a memorable experience to their customers was amply reflected in the impressive post-event ROI report generated by Pixe. In fact, the CeX ROI report blew us away! Not only did the individual Pixe photo booth photos bring thousands of online fans to the CeX Facebook Page, but CeX also boosted their online presence through constant and attentive interaction with fans.

• Captured 839 photos
• Reached 910,291 Facebook fans
• Generated 1,230,179 online impressions

Take a look at the remarkable results from the CeX @ MCM London Comic Con Photo Booth below.

Pixe Social and Brad's Raw Foods

Brad’s Raw Foods recently exhibited their “Brad’s Raw Crunchy Kale” products at Expo West. To welcome visitors in their booth, and provide them with a fun experience, Brad’s Raw Foods leveraged the Pixe Social photo booth solution.

Pixe has been a partner in Brad’s Raw Foods’ success for almost a year now, during this short period Pixe Social has engaged Brad's Raw Foods' audience at five leading trade show events.

When Pixe Social connected with Brad’s Raw Foods in Spring of 2013, Pixe Social offered a unique opportunity to Brad's Raw Foods to showcase their products to a wider set of food industry event attendees and fans. It all started at the 2013 Summer Fancy Foods Show (SFFS) in New York City, where Brad’s Raw Foods boosted its social media presence by making the most of a free trial offer from Pixe.

By collecting 175 fun photos and testimonials from attendees at SFFS, Brad’s Raw Foods realized the amazing potential for showcasing the emotional connections their fans share with their brand using Pixe. The enthusiastic team members at Brad’s Raw Foods do a great job motivating booth visitors to click their photos wearing the signature tagline “I <3 Kale” sunglasses. Attendees love being able to express their support and appreciation of the Brad’s Raw Foods brand while sharing their memorable event photos with friends and family online.

"We are so happy that we discovered Pixe Social, and have been using it for our biggest trade shows and events for the past year. The photo booth is always a huge hit with our fans and everyone always comments on how interactive and well-designed it is! We love how easy it is to customize, and the enthusiasm and assistance of the Pixe Social team has been absolutely invaluable." -Director of Communications & Social Media for Brad's Raw Foods

Subsequently, the Pixe Social solution was a big hit for Brad’s Raw Foods at both Natural Products Expo West and Expo East events in 2013. With a combined 327 photos at the two events, the Brad’s Raw Foods' Facebook page saw 213,266 Total Page Reach and 579,221 Total Page Impressions!

As we entered a new year, the partnership between Pixe Social and Brad’s Raw Foods gained even more onsite and online visibility at the Winter Fancy Foods Show 2014 and the Natural Products Expo West 2014. Fans of Brad’s Raw Foods look forward to not just yummy treats at events, they can also share their love with every ‘photomonial’ they capture and share on leading social media sites.

When attendees have an experience to look forward to with their beloved brand, it creates a deeper connection that develops into a lasting customer relationship.

With many more events to come in 2014, the Pixe team is looking forward to accompanying Brad’s Raw Foods in its continued journey through another year of great social media engagement.