Creative Green Screen Engages Thousands at #RWUC

This past month Pixe Social has had the pleasure working with RealPage at the 2015 RealWorld User Conference. Attendees at the event had the opportunity to choose from two exciting options:

1. RealPage branded photos that utilized users Photomonials

2. RealPage Green Screen with Dr. Seuss characters

Both activation's were a big hit that enabled user creativity and produced high engagement numbers on Social Media. The posts reached 13,165 fans on Facebook and engaged an impressive 12,658 people!

Leah Lashley from RealPage shared her appreciation with us:

“PixeSocial added a fun, interactive element to our user conference. We had long lines for our company-branded PixeSocial photo booth during our peak customer event, which helped double social engagement for our brand among users who have been historically late to the social media game”. 

All the photos posted by Pixe Social on behalf of RealPage can be viewed here.

Bennett’s Curse and Pixe Team up for 2015!

It’s that time of year where summer dwindles down, the nights get cooler and we start to see more autumn themed colors. This also means that we see more Halloween candy, pumpkins and scary monsters displayed everywhere. This is no different from Bennett’s Curse, a haunted house attraction that has won Popsugar’s Scariest Haunted Houses in America’s list and featured on the Travel Channel. Bennett’s Curse, a Baltimore, Maryland based company has teamed up with Pixe Social again this year to show you the screams and fright in real time. Visitors arrive, tour the haunted house and afterwards get a photo with featuring a custom banner. The user receives a copy of their photo that is hosted on the social media sites of Bennett’s Curse. At the end of the activation, the top 3 photos with the most likes will win an array of tickets to their Krampus Haunted Christmas attraction.

1^st Place – 6 Tickets

2^nd Place – 4 Tickets

3^rd Place – 2 Tickets

Like, Share, and Tag Your #EXHIBITORLIVE Photos to Win Big

Are you still reveling in the excitement of EXHIBITORLIVE? We want to continue the celebrations by seeing your show photos go viral.

If you visited the official social photo solution, powered by Pixe Social, you were automatically entered to win an iPad mini 3*. If your photo collects the most Facebook likes by midnight EST on Sunday, March 15th, it may win you this exciting prize. The winner will be contacted directly via email. We will subsequently make an announcement on our social media channels as well.

Take a look below at the photos currently in lead (shown in no particular order). If you don’t see your photo here, there’s still time to start reaching out to all of your social friends! If your photo is shown below, great job and keep the momentum going! See the complete album here.

We look forward to continuing the social buzz from EXHIBITORLIVE and selecting one very lucky winner soon.

*Terms and conditions apply


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• Event Marketing Solutions to be Showcased at EXHIBITORLIVE 2015
• Pixe Snap Selected for EXHIBITORLIVE New Product Showcase

GES Global Hits New Heights Online at EXHIBITORLIVE

To kick off this week’s EXHIBITORLIVE Show in Las Vegas, GES Global hosted a party for clients at the Red Square Restaurant and Lounge at Mandalay Bay. The GES Global team was excited to dance and socialize with colleagues before the start of one of their industry’s biggest conferences of the year.

GES Global, an international event marketing company known for its engaging experiences at live events, leveraged Pixe Social’s social marketing solution to extend their engagement through the power of social media. The solution captured 142 fun photos of party attendees that streamed live to the GES Global Facebook Page. Each photo was branded with the GES Global logo and included their show hashtag #NewHeights. Attendees also provided their email address to instantly receive a link to share their party photos with friends on their own social pages.

Take a look below at some of our favorite party shots and view the entire album here.

World of Concrete 2015 Sees Impressive Attendee Engagement with Powerful Social Media Marketing Solution

Last month, the number one international show for the commercial concrete and masonry construction industry, World of Concrete, drew over 55,000 industry professionals to explore the halls of the Las Vegas Convention Center and visit more than 1,400 exhibitors.

In order to create a more interactive experience for Show attendees, World of Concrete (WOC) provided a social photo sharing solution, powered by Pixe Social. Attendees at the event were thrilled to pose with their friends and colleagues for the official photos and share photomonials expressing their excitement about the Show. The photos were shared in real-time to the WOC Facebook Page and emailed to the users so they could share it on their own social pages.

Exhibitors also participated in the photo sharing fun with Pixe Social's roaming social team. Team members captured exhibitors, big and small, showcasing their newest products and services and inviting Show attendees to visit their booth. Pixe Social leveraged the #WOC2015 hashtag on Twitter to connect with exhibitors and engaged with them in their booths on the exhibit floor.

RT"@PixeSocial: Exhibiting at #WOC2015? our #socialmedia roaming team will come by for official show photos" ⚠️ #Rubaroc on booth S13212 

— Rubaroc Surfacing (@NonSlipSurfaces) February 4, 2015

The WOC attendees and exhibitors snapped a total of 1,342 photos over the course of the four-day show. Backed by the social-sharing power of Pixe Social, the WOC Pixe Social photos reached 88,462 fans online, resulting in a total of 107,594 Impressions. The analytical infographic below shows the impressive viral reach of the photos and the WOC Facebook Page.

IMEX Engages Event Attendees and Online Fans through Innovative Social Technology, Powered by Pixe Social

IMEX Frankfurt and America are the leading international exhibitions for the incentive travel, meetings and events industry. The annual conferences attract thousands of global industry influencers because of the cutting-edge technology and innovative resources. For the spring 2014 Show in Frankfurt, Germany, IMEX set out to discover a unique way to create viral buzz around their already popular event.

As Senior Online Community Manager of IMEX Group, Miguel Neves looked to Pixe Social to join the IMEX Social Team at IMEX Frankfurt and America 2014, to leverage the social sharing power of Pixe Social’s tablet-based software, Pixe Encore. Neves wanted to produce a more visual view of IMEX America that included more entertainment and wasn’t so business-formal.

The partnering Social Teams reported live from the show floor, promoting what each individual booth was exhibiting or demonstrating for attendees. By creating a custom @IMEXSocialTeam Twitter profile, online fans could view a live feed from the show floor and feel as if they were experiencing the show themselves. The 268 photos shared by the Social Teams at IMEX Frankfurt extended the event’s reach to 22,980 online fans, generating 50,753 unique impressions on Facebook. The IMEX Facebook Page also saw a substantial jump in its viral outreach reaching 99,282 fans that left 309,989 unique impressions.

With the success of the social campaigns at both 2014 IMEX events, Pixe Social reached out to IMEX and told them we were interested in using the same social team idea when we attend the Consumer Electronics Show (CES) in January 2015. We plan to deploy three teams of two correspondents each to report the ins and outs of the conference and to engage with people who could not attend the show in person via Facebook, Twitter, and Instagram by providing insider knowledge of the most exciting attractions at each exhibitor booth.

We invite you to follow the social teams’ live coverage of the Show and to learn more about our activities at #CES2015 by visiting here.

Consumer Electronics Association to Engage Attendees at #CES2015 with Cutting-Edge Social Sharing Technology

Photo courtesy of International CES

The 2015 International Consumer Electronics Show (CES) is the largest face-to-face showcase of emerging innovation, which attracts over 3,000 exhibitors and 150K+ professionals from the consumer electronics industry. With so much to see and absorb, CES is keen on providing an official social promotion and sharing solution for attendees to record their favorite memories and spread the word.

The Official CES Social Photo Booth will give attendees the chance to show off their hi-tech experiences at the event with friends and family via Facebook, Twitter, and Instagram in real-time, live from the Las Vegas Convention Center.

Whether this is your first time attending or you’re a seasoned veteran to CES, be sure to visit the CES 2015 photo booth , powered by Pixe Social, at the CEA Center in the Grand Lobby of Tech East. Your photos will be framed with a special #CES2015 visual theme, and posted instantly to the event’s Facebook Page and Twitter feed with the official event hashtag. Be sure to like, tag, and share your photograph for a chance to win a complimentary Go Pro Hero 4 by getting the most Facebook likes by midnight EST January 24, 2015.

Don’t miss this opportunity to celebrate the most innovative technology show of the year! Click here for more details about this exciting contest as well as to view the terms and conditions.

Staying Relevant to Your Audience in These Changing Times

When it comes to social media marketing on Facebook, content has always been king, until now that is. Over the past few weeks, digital marketers have witnessed a consistent decline in the viral reach of organic posts promoting brands. According to Facebook, “beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” meaning much of a brand’s unpaid promotional content may be less visible to potential fans.

While the reasons for this change in policy are varied and complex, brand marketers are already looking ahead and considering how to continue to grow their audiences on leading social media. The trick here is to encourage engagement (tagging, liking, sharing and commenting) from existing customers and fans to reach people in their networks and thus grow your presence. Here are three tips on how to engage with online fans and remain relevant on social media: 

1. Produce high quality content – Bottom line, if your brand’s content is authentic and meaningful, then there should be no problem with engaging users on Facebook. Position your brand as a resource for quality industry news and updates. Post about issues and concerns that are of concern to your audience. Pixe Social partners, ad:tech, provide the advertising and technology industries with valuable, and more importantly shareable, content through Facebook and Twitter. ad:tech has quickly become a respected resource for up-to-date information without spamming its fans’ newsfeeds.
    
2. Encourage your current fans to engage - Most importantly, it’s all about the emotional connection with existing customers. If you have an established relationship with your fans, then that’s something to continue to nurture and grow. Become proactive online by replying to and appreciating all comments in a timely manner. Encourage your cheerleaders to post about your brand and commit to becoming your brand’s advocate. Contests and fun games can play a big role in facilitating this.
   
   During the month of October, Bennett’s Curse Haunted Attractions engaged with fans before and after visiting their award-winning haunted house with the “Monster Photo Contest.” Visitors snapped pictures with the creepy characters and shared them on Facebook with friends and family. By encouraging fans to share their photos to enter to win prizes, Bennett’s was able leverage the power of social media word-of-mouth marketing and reach out to new fans.
    
3. Mix it up – Facebook is a powerful tool to reach and engaged users but keep in mind that it’s not the only way. There are many more social media outlets that can engage your audience the same way, if not more directly. Diversification of media platforms is a key factor in remaining relevant. The emerging millennial generation—the generation that is constantly sharing and commenting—will adapt to the newest trends in technology and social media.

Appreciation on Social Media Propels the Amusement Industry into 21st Century

According to FirstResearch.com, amusement parks generate about $25 billion in sales worldwide. In the US, the industry comprises about 3,100 establishments with combined annual revenue of about $17 billion. However, it’s interesting to note that the 50 largest companies in the US generate about 85% percent of revenue. Clearly, there is tremendous opportunity for small to mid-level operations to grow at a faster pace by engaging potential audiences through their current client-base. One of the best ways to do this is by facilitating extensive brand exposure on social media networks through happy customers while they are enjoying your hospitality and services at your venue. Wondering how to get started? Here is a quick primer to get going on your way to success!

Power of Branding

With the ease and convenience of the ubiquitous smartphone, amusement park visitors are sharing more and more photos of friends and family playing games, jumping on rides, sliding down water slides and generally having a great time at your venue. Though it can bring in some visibility to your park, nothing can match the value of brand exposure gained by displaying your branding and logo on the photos and ensuring that these are posted online with your custom hashtags.

Bennett’s Curse Haunted Attractions did just that by setting up a social selfie space at their Maryland haunted house. While using Pixe Encore, Bennett’s was able to increase their Facebook Page likes by 109% as compared to the same time period last year. “Pixe Social is an excellent social media resource to help guests spread the word about their experience at Bennett’s with friends and family,” explains the operators of Bennett’s Curse.

Instant Sharing

Say your friends decided to take a trip to the local bowling alley or laser tag center on a Friday night, but you decided to stay home and take it easy for the night. You’re completely confident in your decision to stay home until the photos start filling your Facebook and Instagram feeds. We all know that feeling of envy.

They may not realize it, but when visitors are posting pictures from adventure parks or FECs, they are becoming brand ambassadors. With every like, tag, and share of these photos, your brand is getting more viral visibility. When your guests share their experiences and stories in real-time, it encourages their friends to join them on their next visit and not miss out on all of the fun.

Minimal Investment

Traditional marketing efforts, whether it is print advertising or radio and television spots, require insanely large budgets. Many brands have found success with these campaigns in the past, but they are very limiting in the audience that is reached, especially with online newspapers, digital radio apps, and DVRs.

Social media campaigns driven by brand users can reach an exponentially greater amount of potential customers with little to no investment. By providing social sharing apps such as Pixe Encore, operated by the entertainment center, or Pixe Snap, operated by the visitors, brands can now insert their logo and unique hashtag on every photo shared. A brand’s message is much more powerful when it corresponds with genuine guest involvement, so why not capture every exciting moment your guests’ experiences and spread your branding at the same time?

Pixe Snap App Engages Fans Before, During and After #MCMLDN14

This fall, Pixe Social introduced MCM London Comic Con fans to our free social interaction smartphone app, Pixe Snap, with pre-show and on-site photo contests.

In the pre-show contest, comic and pop culture enthusiasts across the UK were encouraged to snap a photo using the MCM London Comic Con location on Pixe Snap and share the photo with friends and family on Facebook.  The photo with the most likes by October 23, 2014 won a pair of weekend tickets to the Show. This prize was especially attractive to hopeful attendees because of the overwhelming popularity of the weekend Show dates.

The winning photo:

Pixe Social also hosted a Pixe Snap contest for MCM London attendees at the event venue. Fans donning their best cosplay snapped pictures with Pixe Snap, sharing them instantly from the Show floor to Facebook. The photo with the most likes on their Pixe Snap MCM London Comic Con photo by Monday, November 10, 2014 will win 4 tickets to MCM London Comic Spring 2015. We're looking forward to more creative cosplay as the contest continues, so don forget share your photo and gather as many likes as possible so you can be the next Pixe Snap contest winner.

This week, MCM Expo announced record numbers for this year’s Show, over 110,000 fans were in attendance, an impressive increase of 25% compared to the Fall 2013 and Spring 2014 shows. With the increased attention and popularity of their most recent event, MCM Expo has decided to extend their Show times to a full three-day event for 2015. Pixe Social will also be back in 2015 to engage and entertain attendees at the event!

The Impact of Social Media on Small Businesses

Photo courtesy of Symphony Blush

Last week, Pixe Social's Director of Sales, Michael Krantz, recounted his adventures in cosplay at New York Comic Con (NYCC). Michael had the opportunity to partner with a talented special effects makeup artist, Lindsey Ann, of Symphony Blush. The experiences had by both Michael and Lindsey's experiences are a reflection on  how beneficial social media promotion and engagement can be for small businesses.

These days, social media isn’t just for social interactions at a personal level. While posting pictures of your family and friends and rekindling friendships from high school may have been the original plan for networking sites like Facebook and Twitter, businesses big and small, have finally figured out how to connect with previously unattainable audiences and potential customers online.

Sharing her thoughts on social media, Lindsey-shared explained how it allows her to make people aware of what is happening in her world of photo shoots, films, and special events. Leveraging Facebook, Twitter, and especially Instagram, Lindsey welcomes fans to contribute to as well as share her entertaining experiences. “Once Instagram was created, it was easy. Just one click of a button and I can share a picture that other people were able to see, making it much easier to view my work. Social media allowed me to make people aware of any events that I was attending, like New York Comic Con, so they can be a part of it,”, says Lindsey.

Symphony Blush Instagram

While at NYCC, Michael used Pixe Social’s free consumer app, Pixe Snap, to expand the reach for both Symphony Blush and Pixe Social. By using the hashtags #NYCCPixeSnap, #SymphonyBlush and #NYCC on all of his posts to Twitter and Instagram, Michael started to contribute to one of the top trending topics of the weekend. “Recognition is the only way an artist can make a living. An artist's work has to speak for itself. If ‘Symphony Blush’ could trend [on social media], then others can see my brand,” notes Lindsey. Now, when Instagram users search the #NYCC hashtag, the #Symphony Blush” hashtag will be included in some of the posts instantaneously reaching a wider audience.

To learn more about how Pixe Social can provide your small business a scalable social media marketing solution, read our #SBW2014 blog post.

Pixe Social Captures Spooky Shots at Bennett’s Curse Haunted Attractions

While most people jump for joy over pumpkin spice lattes and leaves changing colors during fall, some people can’t wait to venture into haunted houses. This month, thousands of brave individuals will visit what Travel Channel calls one of America’s scariest Halloween attractions, Bennett’s Curse Haunted Attractions in Jessup, MD.

This year, daring families will have the chance to pose for a picture before and after they enter the haunted house at the Bennett’s Curse Social Photo Booth, provided by Pixe Social. The photo booths, complete with a custom-branded Bennett’s curse backdrop and life-size creepy creatures, will record the visitors' scariest memories for posterity!

Don't forget to share your email address on the tablet-based photo booth to enter an exciting photo sharing contest, sponsored by Bennett’s.

The top three people to receive the most likes on their Bennett’s Curse photo on Facebook will win:

1st Place: iPad Mini

2nd Place: iPod Touch

3rd Place: iPod Shuffle

We’re looking forward to seeing more haunted photos on our social feeds, so keep sharing, liking and retweeting your pictures!

View all of the photos here.

Pixe Social: Official Photo App of New York Comic 2014

For the second year in a row, Pixe Social is set to provide thousands of comic book and entertainment enthusiasts with an interactive photo booth experience at New York Comic Con (NYCC) during October 9-12, 2014.

The Official Photo App of NYCC will be available in two stationary locations at the Javits Center along with roaming representatives in Artist Alley and North Pavilion. The tablet-based social photo booth software, Pixe Encore, will snap thousands of photos of cosplayers, amateurs and professionals alike, and instantly share the photos to Facebook and Twitter using the hashtags #PixeSocial and #NYCC. Photos can be seen daily on the New York Comic Con Photo Booth Facebook Page.

Photo booth participants will enter their email addresses to receive a digital copy of their photos as well as links to share the photos with friends and family on their own social media pages. In an exciting contest, the photo booth user who collects the most likes on Facebook on their NYCC Pixe Social photo will win a either a PS4 or Xbox One!

We’re excited to see the creative cosplay, enthusiastic fans, and famous celebrities this coming week and we encourage those planning to attend NYCC to take a look at last year’s Pixe Social photos for some last minute costume inspiration.

Show Off Your Best Cosplay to Win Big with #NYCCPixeSnap

We’re excited to announce Pixe Social’s kick off contest for New York Comic Con (NYCC) fans across the country, the #NYCCPixeSnap Contest.

For weeks now, cosplayers have been brainstorming costume ideas for the upcoming NYCC Show to be held October 9-12, 2014. Hours of research, sketching, and sewing will lead up to a spectacular showcase of every attendee’s hard work.

In order to show off attendees’ efforts, we’re inviting cosplayers to enter an exciting Pixe Snap contest to win a $200 gift card from Pixe Social. This simple and free to enter contest will give people the chance to share photos of their cosplay outfits online with friends and family.

Enter by October 4, 2014:

•    Download the Pixe Snap app for free
•    Select NYCC location (to access contest)
•    Snap a photo & share on Facebook

 

The photo with the most likes on Facebook will win our exciting prize of a $200 gift card. Start snapping photos and sharing with friends!

Snap & Score: Pixe Launches the Latest Pixe Snap Contest Engaging Sports Fans

With the Pixe Summer Music Take Over coming to a close in early September, Pixe will keep up the contest momentum by starting a new contest series: Pixe Football Fanatics. This fall, football fans across the US will have the opportunity to win tickets to some of the most anticipated NFL matchups of the season. Pixe Social will offer up two tickets to Pixe Snap users who share photos on Facebook using our mobile photo sharing app, Pixe Snap.

Contest start and end dates will be announced through Pixe’s Facebook and Twitter approximately a week before the game’s date. App users can choose different contests to enter by selecting a new location, located at the top menu bar in the app. By selecting a contest, Pixe Snap users will notice a custom logo, featuring team colors, will appear in the bottom left corner of their Snaps.

And how do we choose the winners? In order to qualify, photos must be taken with the specific contest location and shared on Facebook from the app. We will randomly pick a photo and notify the winner via email.

Are you ready to enter a Pixe Football Fanatics contest? Take a look at our list of contests, updated weekly, and keep a close eye on our social media for a chance to see your favorite team live in action!

Download Pixe Snap to get started.


 

Five Creative Ways to “Socialize” Your Events

Guest blog post by Michelle Bruno, Bruno Group Signature Events

The ground rules of most gatherings have changed. Because of the increasingly mobile and social world in which we live, guests desire and even expect to share their live experiences with online friends. Here are five ways that event organizers can facilitate a fun and social experience for their participants.

Social Photo Booth. The 2014 Reunion of University of Notre Dame Alumni was a prime example of what’s possible when you put former classmates who haven’t seen each other in years in front of a social photo booth with Kelly green wigs and foam numbers (for the years they graduated). Guests at this year’s event “seized the day” with the digital photos created and posted online by the Pixe Social Photo Booth app.

Trivia Contest. Notre Dame’s reunion team deployed another secret social weapon to broadcast their guests’ antics online. The school hired a comedian to capture alumni responses to the first-ever Notre Dame Trivia Contest on video. Top performers vied for tickets to the Notre Dame/Stanford football game this fall and the video footage was edited and placed on YouTube where it has received over 2,400 views.

Social Media for Good. The recent #ALS Ice Bucket Challenge in which individuals shared videos of themselves dumping buckets of ice water over their heads to raise awareness about the life-altering disease demonstrates how well social good and social media go together. Live gatherings are perfect opportunities to enlist participants in activities that bond them together in thought-provoking ways that they can also share online.

Selfie Scavenger Hunt. A scavenger hunt is an excellent way to promote team building and bring out the competitive spirit. And, when it involves social media, the whole world can follow along. Organizers of the Notre Dame Alumni reunion instructed their guests to look for specific campus landmarks—using vague photos as clues—and take selfies at the locations. The first persons to arrive and tweet their photos out on Twitter received prizes.

Social Vending Machines. Most people know how to use a “regular” vending machine: users put coins in the slot, push some buttons, and grab what comes out. But, some companies have added a social media component to the exercise. Rather than putting money into the machine, participants post to Twitter or Facebook to trigger a response. Social vending machines transform even mundane tasks into exciting social experiences.

With some creativity, almost any experience can be socialized. What have you done to give your guests their allotted fifteen minutes of fame online?

View the Pixe Social Case Study with Notre Dame Alumni Association here.