Tuesday, October 6, 2015

AEM's #IMakeAmerica Campaign at the Iowa State Fair Engages Thousands



The Association of Equipment Manufacturers (AEM) organized the popular “IMake America” initiative over 11 action packed days this past summer at the Iowa State Fair.

The internationally-acclaimed Iowa State Fair annually attracts more than a million people including key policy makers and contributors to the world economy.

Thousands of attendees came together and shared their photos via Pixe Social at AEM's location to show their support for the policies that will expand and preserve the economic growth of our great nation.

657 #ImakeAmerica #PixeSocial photos engaged 4,075 people and increased AEM's reach to 206,741 fans on Facebook! At the end of the activation, AEM expressed their appreciation of Pixe Social's role in the success of this campaign in these words:

“The Association of Equipment Manufacturers used the Pixe Social app for our I Make America event at the Iowa State Fair. We found the app to be extremely user-friendly and the support from Pixe Social to be top-notch. We were very pleased with the level of engagement we received from using the app and the subsequent sharing and increased exposure for our brand. We’d definitely recommend the Pixe Social tool to enhance an event presence and to give social channels a boost.”
- Marieke Westerma, Marketing Communications Manager, AEM



We thank the AEM team for the appreciation and look forward to our next initiative with them!

More to explore:
  • "I Make America" Facebook album can be seen here.