The CES 2015 Social Sharing Solution, Powered by Pixe Social, Wins IAC Award for Best Technology Interactive Application

We are pleased to share that the Pixe Social Photo Booth for the 2015 International Consumer Electronics Show (CES) has been honored with the 2015 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising. Pixe Social has been recognized as the Best Technology Interactive Application by the judges in the prestigious competition organized by the Web Marketing Association.

The Pixe Social interactive solution gave attendees the chance to share their fun, hi-tech experience with friends and family via Facebook, Twitter, and Instagram in real-time, live from the Las Vegas Convention Center.

The most active contributor and social photographer using the show's hashtag, Pixe Social reached an estimated 2.6 million CES followers on Twitter. The 3,465 photos shared by attendees during the event were seen by over 147,000 unique Facebook users, generating 306,540 impressions in the process.

More to explore:

CES 2015 Fans Generate Impressive Social Media Results

EXHIBITORLive Social Photo Booth Delivers High Audience Engagement (Infographic)

EXHIBITORLive Social Photo Booth Delivers High Audience Engagement (Infographic)

This year's EXHIBITORLive brought together leading event organizers and martketers who explored the best solutions and ideas to grow the Exhibits & Events space over five days in Las Vegas.

To engage audiences at the event as well as to extend their brand's reach to thousands of fans online, the show management provided Pixe Social's green screen-enabled photo sharing solution at the event.

The EXHIBITORLive attendees shared their live selfies from the Welcome Reception and the exhibits floor, and participated with great enthusiasm in a post-event contest to win an iPad mini 3.

Here is the winning photo!!! #EXHIBITORLive #PixeSocialA big thank you to all who participated in the contest. Your...

Posted by Pixe on Monday, March 16, 2015

The Pixe Social Photo Booth extended the event’s reach to 20,455 fans on Facebook in two short weeks. The 544 fun photos shared by attendees on Facebook engaged a total of 6,149 fans!

Download the Infographic as a PDF.

More to explor

Pixe Social wins the Buyers Choice Award at Exhibitor Show 2014

Notre Dame Alumni Association Celebrates the Success of Football Fridays with Social Photo Booth

This fall, the Notre Dame University Alumni Association invited students, alumni, and Fighting Irish fans to join them at the Eck Visitors Center to rally and get pumped for the Friday night home football games. Along with festive food and prizes, many fans were attracted to the event each Friday to snap a picture in the ND Alumni Social Photo Booth, powered by Pixe Social.

Over the course of the season, the Alumni Association captured 1,239 interactive photos generating 250,283 unique impressions on Facebook. These photos engaged 38,340 online fans encouraging them to like, comment, and share photos with friends and family.

With so much fun and excitement happening at the North Bend, Indiana, campus, we wanted to share a video, which highlights the photo booth, made by the Alumni Association with our fans. Enjoy!



Related Links:

• Five Creative Ways to Socialize Your Events
• Football Fridays: By the Numbers

Pixe Social Captures Spooky Shots at Bennett’s Curse Haunted Attractions

While most people jump for joy over pumpkin spice lattes and leaves changing colors during fall, some people can’t wait to venture into haunted houses. This month, thousands of brave individuals will visit what Travel Channel calls one of America’s scariest Halloween attractions, Bennett’s Curse Haunted Attractions in Jessup, MD.

This year, daring families will have the chance to pose for a picture before and after they enter the haunted house at the Bennett’s Curse Social Photo Booth, provided by Pixe Social. The photo booths, complete with a custom-branded Bennett’s curse backdrop and life-size creepy creatures, will record the visitors' scariest memories for posterity!

Don't forget to share your email address on the tablet-based photo booth to enter an exciting photo sharing contest, sponsored by Bennett’s.

The top three people to receive the most likes on their Bennett’s Curse photo on Facebook will win:

1st Place: iPad Mini

2nd Place: iPod Touch

3rd Place: iPod Shuffle

We’re looking forward to seeing more haunted photos on our social feeds, so keep sharing, liking and retweeting your pictures!

View all of the photos here.

Pixe Social Offers Exciting New Prizes for Official NYCC Photo Booth Users

Photo by Frank Shernoff

This past weekend, thousands of New York Comic Con (NYCC) attendees took their photos at the Official NYCC Photo Booth, sponsored by Pixe Social.

Attendees posed in front of the NYCC branded backdrop dressed as their favorite superheroes, television characters, and film stars. Many photo booth users opted to use props such as masks, superhero aprons, and our new neon signs. The signs, custom designed by SpellBrite, spelled out “NYCC” and “Comic Con” were a huge hit with everyone at the show.

The Pixe Social team snapped almost 8,000 photos of colorful cosplay over the course of the four-day show held in New York City at the Javits Center. Photo booth users were encouraged to enter their email address to receive a digital copy of their photos and to enter an exciting photo sharing contest.

The Official NYCC Photo Booth photo that receives the most likes on Facebook by 11:59 EST on October 26, 2014 will have their choice of one of three prizes:

• Playstation 4
• Xbox One
• iPad Mini

Start liking, tagging, and sharing your Official NYCC Photo Booth pictures for your chance at winning one of these awesome prizes! View full contest details, here.


Related Links:

• Pixe Social: Official Photo App of New York Comic 2014
  
  

Pixe Social Exhibiting Social Photo Solutions at IMEX America 2014

Pixe Social will showcase our award-winning tablet-based photo booth technology, Pixe Encore, to IMEX America attendees. IMEX America, the largest hosted buyer program in North America, provides the perfect atmosphere for event and meetings industry professionals to preview Pixe Social’s expansive social marketing capabilities.

Show attendees will receive on-site demonstrations of Pixe Encore’s cutting-edge social media interface, displaying its ability to extend a brand’s fan engagement and viral reach by 4-5 times in a few days. By capturing branded ‘photomonials’ on each photo, Pixe Social capitalizes on every interaction with attendees. With the instant sharing power and integration of leading social media sites like Facebook, Twitter, and Instagram, Pixe Encore maximizes an event’s reach beyond the show floor and after the doors close.

We invite you to join us in Booth 761 to learn how Pixe Social can provide an interactive and memorable experience for your event attendees.

Related Links:

•  Social Engagement at IMEX America 2014
• Pixe Social Bringing Social Soul to Frankfurt, Germany, this May
• Pixe Social @IMEXSocialTeam Photo Album

Five Creative Ways to “Socialize” Your Events

Guest blog post by Michelle Bruno, Bruno Group Signature Events

The ground rules of most gatherings have changed. Because of the increasingly mobile and social world in which we live, guests desire and even expect to share their live experiences with online friends. Here are five ways that event organizers can facilitate a fun and social experience for their participants.

Social Photo Booth. The 2014 Reunion of University of Notre Dame Alumni was a prime example of what’s possible when you put former classmates who haven’t seen each other in years in front of a social photo booth with Kelly green wigs and foam numbers (for the years they graduated). Guests at this year’s event “seized the day” with the digital photos created and posted online by the Pixe Social Photo Booth app.

Trivia Contest. Notre Dame’s reunion team deployed another secret social weapon to broadcast their guests’ antics online. The school hired a comedian to capture alumni responses to the first-ever Notre Dame Trivia Contest on video. Top performers vied for tickets to the Notre Dame/Stanford football game this fall and the video footage was edited and placed on YouTube where it has received over 2,400 views.

Social Media for Good. The recent #ALS Ice Bucket Challenge in which individuals shared videos of themselves dumping buckets of ice water over their heads to raise awareness about the life-altering disease demonstrates how well social good and social media go together. Live gatherings are perfect opportunities to enlist participants in activities that bond them together in thought-provoking ways that they can also share online.

Selfie Scavenger Hunt. A scavenger hunt is an excellent way to promote team building and bring out the competitive spirit. And, when it involves social media, the whole world can follow along. Organizers of the Notre Dame Alumni reunion instructed their guests to look for specific campus landmarks—using vague photos as clues—and take selfies at the locations. The first persons to arrive and tweet their photos out on Twitter received prizes.

Social Vending Machines. Most people know how to use a “regular” vending machine: users put coins in the slot, push some buttons, and grab what comes out. But, some companies have added a social media component to the exercise. Rather than putting money into the machine, participants post to Twitter or Facebook to trigger a response. Social vending machines transform even mundane tasks into exciting social experiences.

With some creativity, almost any experience can be socialized. What have you done to give your guests their allotted fifteen minutes of fame online?

View the Pixe Social Case Study with Notre Dame Alumni Association here.

Social Engagement at IMEX America 2014

This fall, the IMEX Group will host its fourth annual IMEX America show in Las Vegas, NV. For the second time, IMEX plans to use the social photo booth, powered by Pixe, which generated a lot of interest and success at IMEX Frankfurt. Pixe’s social photo booth solution allows the official IMEX Social Team to capture pictures of attendees and directly upload them to Facebook and Twitter live from the event.

IMEX America, the largest Hosted Buyer Program in North America, draws thousands of attendees each year. A Hosted Buyer Program allows international buyers to meet with exhibitors and sellers in one-on-one appointments. Let’s face it; large-scale tradeshows can be overwhelming even for seasoned attendees. But this program gives both buyers and exhibitors the opportunity to focus on exactly what their brand needs and wants to gain from the show.

Pixe will also showcase its solutions to buyers interested in growing their event’s social engagement. Our solution gives events the unique opportunity to reach 4-5 times as many social fans as they would with traditional marketing.

Similar to our presentation at IMEX Frankfurt where we captured 268 photos, Pixe plans to gain even more on and off site fan engagement. The photos uploaded directly from the show floor created 50,753 Facebook Impressions and reached almost 30,000 social fans. With Pixe’s unique ‘photomonial’ ability, show attendees expressed their interest and appreciation for all of the opportunities they were exposed to during the show. The infographic below displays the expansive reach of the Pixe Social marketing solution at IMEX Frankfurt.

 

Increasing the Social Reach of the Brasil Game Show

 

 This fall, Pixe will host an interactive photo sharing experience for the attendees of the Brasil Game Show (BGS). For seven years, the BGS has hosted thousands of gaming and electronics enthusiasts at the biggest electronics show in Latin America.

Over 180 video game developers, producers, and distributors gather in the Expo Centre Norte in San Paulo, Brazil to release the newest game additions. With this exclusive opportunity to preview games before their official release date, BGS organizers expect more than 250,000 visitors for this year’s event.

Pixe will provide BGS attendees with a social gamification activity through our popular photo booth technology, Pixe Social. Complete with the logos of BGS and one of their notable sponsors, this innovative solution integrates on-site fan engagement through fun photos with an extended viral reach on leading social
media sites.

Pixe Social operators will encourage fans at Entrance Lines, VIP and Media Centers, during sponsored evening events to snap a photo with friends to post in real-time on the Brasil Game Show Facebook Page and Twitter Feed. Gaming fans will also have the chance to see their photos on the Pixe Photo Wall, a large,
HD screen with a scrolling slideshow. Pixe encourages BGS attendees to share their photos with friends and family on their own social profiles to show off their exciting time at the event.

Pixe Brings Interactive Engagement Experience to SXSW V2V

Pixe's mobile social marketing solution will be showcased at SXSW V2V Startup Spotlight on July 15, 2014 in Las Vegas, NV. The Spotlight will include mobile, software, and even marketing companies that are eager to speak with possible partners, investors, and influential media outlets.

Pixe will feature two social marketing solutions: Pixe Social and Pixe Snap. Pixe Social is an award-winning tablet-based social photo booth technology that brands leverage to engage with their current and potential audiences. By incorporating the instant sharing power of leading social media sites like
Facebook and Twitter, Pixe Social photos result in a substantial jump in brand and event’s viral presence.

Pixe Snap is a free consumer app for smartphones that enables consumers to engage with popular brands and events in their own geographical location and win attractive prizes through social photo sharing contests. By combining gamification with brand engagement, Pixe Snap gives fans the opportunity to connect with their favorite brands.

In partnership with SXSW V2V, Pixe will host the official  SXSW V2V Pixe photo booth between July 13 - 16, 2014 for an interactive attendee experience. Creative innovators in attendance will express their support and connection with the conference by snapping photos with colleagues that will instantly upload to the SXSW V2V Facebook Page. Surely, the tech-savvy guests will jump at the chance to enter an exciting Facebook contest where Pixe will award the photo booth user that gathers the most likes on their V2V photo an iPad mini.

The Pixe team is looking forward to bringing a little fun and excitement to this business-focused conference while showcasing our innovation social marketing solutions.

Related Links

• South By Southwest and Pixe Partner to Provide Social Gamification Experience at SXSW V2V Conference 2014
• SXSW V2V Startup Spotlight

Providing the Best Event Entertainment Trends in One Comprehensive Package

As the 2014 summer event season gets under way, event planners are finally seeing their months of brainstorming and organizing come to life. With the spring season filled with engagement and graduation parties slowing,  planners are focused on outdoor celebrations with summer-themed bashes. Now that invitations are sent, venues are booked, and the decorations are ready to be placed, have you considered how you can tap into trending technologies to make your event memorable for your community?

The hottest trend for this season’s events, be it weddings, outdoor celebrations or business meetings, is live social media interaction. Social photo booths, gamification and personalized guest experiences are the top favorites of event planners today. But as many of us already know and recognize, the trendiest add-ons often cost a bundle and have very short shelf lives. Enter Pixe. Pixe can provide a wide range of technology services that check all the boxes, without maxing out your budget or requiring hours of manual work from your team members.

• Live Social Media Interaction: Pixe automatically brands each photo taken with our tablet-based software with the brand’s logo and hashtags, and instantly shares these to pre-selected digital locations including the brand’s Facebook and Twitter pages. Opted in Pixe Photo Booth users receive branded email with a link to share their photo with their social friends. In addition, to keep the guests engaged, Pixe offers a large HD photo wall that streams a live slideshow of all photos taken at the venue.

•  Mobile Photo Booth: Gone are the constraints imposed by small venue spaces or limited budgets. Pixe supplies an excellent, branded photo booth experience, all in the hands of your fans and followers. By combining high resolution selfies with digital captions in a mobile solution, Pixe saves guests from squeezing into tiny spaces or attempting to fit a large group in one shot, friendly support person can easily mingle with your guests to capture every exciting moment at the event venue.

• Features Richness and Flexibility: Say goodbye to the cookie cutter event photos that traditional photo booths provide. Pixe offers a host of options that will distinguish your events from the rest. Choose from a large array of customized banner displays and stylish digital photo frames, display the sponsor’s logo alongside your own, and even provide a green screen background with themed backdrop options to give your guests an unforgettable event experience.

Impressive Online Engagement for CeX Pixe Photo Booth

While hosting the 2013 MCM London Comic Con Pixe Photo Booth, the Pixe team met representatives of CeX , the popular chain of stores for an expansive range of technology and entertainment products. Recognizing Pixe’s unique ability to reach out to event attendees by providing a fun, social experience, CeX contracted Pixe to provide a mobile-photo booth to its long-term customers and fans at the 2014 MCM London Comic Con.

CeX turned out to be an exciting and great brand to work with. The Cex team fully embraced the concept of real-time social selfies by placing an enormous Cex-branded octopus throne at their booth entrance, and giving away CeX cash vouchers as prizes in crowd-drawing contests.  Alongside Pixe’s social media promotion of the contest, CeX lit up the social media scene by live-tweeting photo booth pictures and reminding visitors of the contest over three days at the event. We were impressed by how responsive CeX was to their online fans. There were threads of conversations about booth location, popular photos, and contest announcements both on Twitter and Facebook.

Post by CeX.

This inspiring effort from CeX to provide a memorable experience to their customers was amply reflected in the impressive post-event ROI report generated by Pixe. In fact, the CeX ROI report blew us away! Not only did the individual Pixe photo booth photos bring thousands of online fans to the CeX Facebook Page, but CeX also boosted their online presence through constant and attentive interaction with fans.

• Captured 839 photos
• Reached 910,291 Facebook fans
• Generated 1,230,179 online impressions

Take a look at the remarkable results from the CeX @ MCM London Comic Con Photo Booth below.

Pixe Snap Offers Big Wins to Brands and Consumers

Pixe launched its newest mobile social sharing offering - Pixe Snap - at the National Restaurant Association Show 2014 in Chicago to an enthusiastic reception from brands in the foodservice industry.

Pixe’s flagship software solution, Pixe Social, has been widely recognized for giving brands the opportunity to engage their existing customers and event attendees to convert them into social brand ambassadors.

Now, Pixe Snap widens the scope for brands even further by providing a downloadable consumer app that combines the best of selfies with social gaming.

Pixe Snap, available for download on iTunes, enables consumers to locate brands and events in their geographical area, and engage with the app to win attractive prizes from Pixe. Pixe Snap users can share fun, branded photos with their friends and family directly on their own Facebook, Twitter, and Instagram profiles. The photos are automatically posted with their chosen brand's logo and unique hashtag.

Beginning June 30, one Pixe Snap user with the most Facebook likes across all their photos wins a $100 Gift Card from Pixe each month. Through this initiative, Pixe is providing a great opportunity to fans to win big time by expressing their love for their favorite brands.

Each brand on Pixe Snap will have access to the photos posted with their logo, to share and promote on their own social media channels.

If you wish you to connect with hitherto untapped pools of potential customers, contact Pixe today to get your brand added to Pixe Snap.

The social sharing power of Pixe Snap enables your brand to become a part of customers’ everyday life. Pixe Snap's streamlined registration process connects brands and users in a matter of minutes giving your brand the opportunity to reach its maximum social sharing potential.

Check back with the Pixe blog this Thursday, June 12, 2014 to hear about our exciting new summer contest series with Pixe Snap that will rock your summer!

Watch this video to learn more about Pixe Snap.

MCM Comic Con London Photo Contest

Pixe encourages photo booth users from MCM Comic Con London to help us spread the love by tagging, tweeting, and sharing your photos and you could be our next winner. Winner? That’s right, with every like on your Facebook photo, you’re on your way to owning a brand new PlayStation 4 gaming system! With the contest ending at midnight EST on 9 June 2014, event attendees have already engaged with over 377,000 people on Facebook. It’s your turn to start sharing your event photos and the grand prize will be yours.

Do you want to see where your picture stacks up against the competition? Here’s a look at the top five leading MCM Pixe Photo Booth pictures:

612 likes

334 likes

285 likes

205 likes

185 likes

Pixe Social engaged with thousands of coplay super fans for the second year in a row at MCM London Comic Con. Over the course of three days, Pixe Social captured 862 fun photos with excited fans at the UK’s number one popular culture show.

For those of you who have made it to the top 5, keep up the good work! Don’t see your picture? It’s time to start sharing!

NRA Show 2014 Wrap Up

There I was, fresh off a plane, in an unfamiliar city, and entering the nation’s largest convention space, McCormick Place, measuring an impressive combined total of 2.6 million square feet of exhibit space. Welcome to a Five Star event, I said to myself, I hope you’re ready! Having already attended a couple of smaller events with the Pixe team, I was really looking forward to the 2014 National Restaurant Association Show and it more than lived up to my expectations.

When the show opened, the Grand Concourse photo booth attracted people like magnets as they entered the main halls staged with seven feet tall NRA and Pixe branded backdrops, several prop trees decorated with boas, hats, and aprons, and selfie-stands placed in the front. Over the next four days, the NRA Pixe photo booth clicked an impressive 2100 photos from excited attendees.

The first day concluded with team dinner at Giordano’s that allowed us to rest our aching feet, discuss the highlights of the day, and plan for day two. Over delicious Chicago-style pizza, we learned about an exciting partnership opportunity SpellBrite Signs, who provided trendy LED signs with the words “NRA 2014,” “Spicy” and “I’m Gluten Free” for users to wear while taking pictures. It’s always gratifying to work with other exhibitors to spread the love at face to face events.

Surrounded by power brands such as Samsung, OpenTable, and Groupon, Pixe was able to stand out in booth 6679 not only with our fashionable red carpet, but also with our live photo walls displaying a slideshow of all the photo booth shots. Thousands of attendees made their way to our booth to check out Pixe for their brands, and of course to get their hands on the “coolest giveaway of the show,” our ubiquitous blinky glasses. We showcased both Pixe Social, the leading tablet-based social photo booth solution, and our newest offering, Pixe Snap. The latter is a user-managed app that enables individuals to find their beloved brands by geo-locations and express their emotional connections with them.

All in all, the NRA Show turned out to be an amazing experience, giving me a new perspective on how much work goes into tradeshows. Although there may not have been blood, sweat, and tears, a lot of preparation before, during, and after the show was contributed by the Pixe team. As for my number one piece of advice for the next show? Comfortable shoes!

Contributed by Katherine Kozelski, Digital Media Marketing Coordinator, Pixe LLC

Four Tips for Social Branding with the Selfie

Selfies are not just a fashionable modern technology trend–here today, gone tomorrow. By its very nature, the Internet immortalizes everything it holds.  A selfie can therefore create a long-lasting virtual imprint for people invested in a celebration, brand or event. When a simple photo is combined with the sharing power of social media, a selfie even has the ability to go viral and create millions of impressions, like Ellen DeGeneres’ selfie did during and after the Oscars.

The Internet is a great equalizer. Any brand can benefit from a ‘photomonial’ from a loyal customer to create a measurable impact online. All that is needed is right timing and smart marketing strategy.  Pixe combines theme-based social selfies with the power of testimonials, and backs it with a
powerful technology. Just as importantly, by completely eliminating boxy enclosures and old fashioned print outs, it puts an entirely new spin on traditional photo booths.

So how can your brand chase after the reported $800 million to $1 billion value Samsung estimates for Ellen's famed selfie? Read on to boost your brand's selfie driven staying power.

Post with a Hashtag: Whether you’re a startup company or an established brand, each one of your social media posts should contain a custom hashtag. To encourage your guests to post their selfies online with your personalized hashtag, make sure to promote it yourself everywhere! Tabletops, napkins, posters, and the bar are some places that should be decorated with your brand hashtag.

Show off the Selfies: To boost the amount of selfies taken at your event or business, let your guests see what others are sharing on Facebook or Twitter through a live photo wall. Create a rotating photo slideshow that uploads the photos with your hashtag in real-time. Guests will be excited to see themselves on a large than life screen.

Have Fun: In order to get your guests to loosen up a bit, provide theme-based props that coincide with your brand or event. For example, if you own a swimwear shop, decorate the store with silly sunglasses and colorful leis next to posters that encourage customers to take a selfie with
your event hashtag.

Contest: Everyone loves a freebie, right? Create a contest around sharing selfies with your branding. People are much more motivated to share their pictures (and your branding) if there is some sort of
incentive involved. Selfie contests are a win-win for your customers and your brand.

Pixe provides an all-encompassing social media solution through our mobile-based photo booth. Pixe creates a custom hashtag that displays on every photo appearing on our large, HD Photo Wall that instantly uploads every photo live from events.

To maximize the event’s fun factor, Pixe brings an assortment of silly props, including our signature
blinky glasses, so guests can transform their appearances with every shot. Pixe also hosts an exciting contest for attendees, a little spark of competition for an awesome prize results in continued engagement with attendees after the event ends. With the full-service marketing support of Pixe, events transform into powerful branding opportunities.

Cooking Up a Social Extravaganza at NRA Show 2014

Following a rewarding time at the 2014 CaterSource Conference & Tradeshow, with our business and our appetites fully whetted, the Pixe team is excited to return to another landmark for the food service industry at the McCormick Place Convention Center. For the second year in a row, Pixe Social will spice up the expo floor as the official mobile-based photo booth provide at the National Restaurant Association Show 2014. The NRA Show 2013 Photo Booth served up a great interactive experience to an appreciative audience who loved seeing their photos posted on the big HD screens and leading social media almost as soon as they clicked the button.
I love NRA Show because this is where the best in the industry come together! #NRAShow #PixeSocial #Awesome #LoveIt pic.twitter.com/1Z9PQLlaXF — Pixe NRA Photo Booth (@PixeNRABooth) May 19, 2013	Over 2,300 photos shared over five days by attendees, exhibitors, and celebrity guests on NRA Show's Facebook Page expanded the event's reach to hundreds of thousands of fans. The photos were also tweeted in real-time and reached 184,747 Twitter users. This year, once again, the official NRA Show Pixe Social Photo Booth will provide attendees and exhibitors with a unique opportunity to generate a social sizzle around their presence at the restaurant industry’s leading exhibition. To entice your social-savvy taste buds, Pixe Social is organizing an iPad Mini contest for the photo booth user who collects the most likes for their NRA Show Pixe Social photo on Facebook by midnight on June 1, 2014. Stop by booth 6679 to learn how #Pixe can deliver a high ROI on your social promotions and significantly expand your restaurant’s fan base. We invite foodie fans to use the hashtags #Pixe and #NRAShow to heat up the trending Twitter topics during the show.

Related Links:

• Say Cheese: See NRA Show Attendees Goof Off (PHOTOS)
• 360-degree Attendee Engagement with a Song, a Dance and a Photo
• Gadgets, apps dazzle at Chicago food show
  
  

A Scalable Solution for Small Businesses

The week of May 12- 16, 2014 celebrates National Small Business Week (#SBW2014) in North America. At Pixe Social, we are invested in the cause of the success of small businesses because our solution provides a great platform for small and mid-sized businesses to maximize their social reach with minimal investment and in a very short period of time. Whether it’s a local restaurant or café, university event, or automotive dealership, Pixe Social has expanded the fan base of many a brand since its inception in April last year.

As a start-up company, the Pixe team understands how challenging it can be to find any wiggle room in a budget for marketing and promotion. Growing businesses want to see the maximum return on their investments (every penny counts!), and that’s exactly what Pixe Social can provide through our cutting-edge social media marketing solution. It’s simple, really. Start from the source of your business’s success by showcasing your most loyal fans.

How cool would it be if you saw yourself on your favorite restaurant’s Facebook Page? Imagine yourself enjoying a delicious meal with your buddies and your server snaps a picture to capture the evening for posterity? Not only will you be able to keep that memory of a night out with friends, but also the next day, you’ll be famous because you made it onto Facebook Page of your favorite brand. If you can imagine your own excitement from your fifteen minutes of Internet fame, imagine how your business’ fans will respond to the idea of being able to showcase their emotional connection with your brand.

Follow Pixe Social's board Pixe Social at UMD Smith School Business Summit on Pinterest.

At the 2014 Business Summit at the University of Maryland Robert H Smith School of Business, Pixe Social gave the attending students and faculty a wonderful opportunity to share their love for the Smith School. Photos and testimonials taken at the Pixe-powered photo booth were tweeted in real-time with the event’s hashtag from the @SmithSchoolPixe handle. Fans of Smith School were able to tune into what people loved about their experience not only at the conference itself, but also how the graduate school had change many a former student’s life. The popularity of the event and the photos is evident from the fact that fans continue to favorite and retweet the posts to this day, a month after the event.

Five Ways to Make the Most of Your Pixe Social Album

In order to grow your small business while keeping in mind a small marketing budget, a social media presence is an absolute must. However, many people don’t realize that you will only gain as great a return on your investment in social media as the effort you put into it.

In partnering with Pixe Social, you’ve realized the amazing social media marketing reach your event pictures could have on your business, but how can you go above and beyond? You have to promote those images!

According to Facebook, posts that include images receive 120% more engagement with your fans than a post with only text. The following tips on making the most of your Pixe Social albums will transform your small business into a social media marketing machine.

Cross Promotion

Pixe photos look great on every social media channel! Share some of your favorite event photos through Twitter, Instagram, Pinterest, and even on your business’s blog. Blogging about partnering with Pixe Social turns taking photos into an experience for you and your fans. Make sure to share the
link to your Facebook Fan Page and you’ll easily transform readers into followers.

#BizBashFL Attendees: Get the most likes on your @PixeSocial booth photo on Facebook by 11:59 PM EST on 5/5 to win an iPad Mini!
— BizBash Live (@BizBashLive) April 23, 2014

Keep Up the Hype

So your event has concluded and all of the Pixe Social photos are posted on your Fan Page, but how can you make sure fans actually see their pictures? Pixe Social provides your business with an email list from photo booth users, so take advantage of it. Send out a friendly reminder about the Pixe contest and have fans share the pictures on their social media pages.

Start a Conversation with Fans

Online fans love to feel like they are connecting with the people behind the Facebook Page, so start a contest with fans around the Pixe Social Photo album. Ask fans to vote on which one of the event pictures is their favorite and offer a prize. For extra credit points, make the prize a discounted offer for your business so it brings them offline and in store.

Take it Offline

Believe it or not, a lot of your customers have yet to interact with you through social media, so show them what they’re missing by printing out your Pixe Social photos. Spruce up your business walls with a photo collage and show how much you appreciate your fans on and offline.

Photomonials

Don’t ignore those word bubbles! You may not realize it at first, but the comments photo booth users type in their Pixe Social photos provide you with valuable customers testimonials. Create a page on your website or print out some of the best glowing compliments to make the most of your Pixe Social album.

The Robert H Smith School of Business at the University of Maryland recently hosted current students and alumni at the 2014 Business Summit. The official Smith School Pixe Social Photo Booth captured the following remarks from attendees:

Post by Robert H. Smith School of Business Office of Career Services (MBA Program).

Pixe Social Bringing Social Soul to Frankfurt, Germany this May

The Pixe team is excited to announce its partnership with the IMEX Group, and upcoming exhibition of our unique mobile-based social marketing solution at IMEX 2014 in Frankfurt, Germany between 20–22 May 2014.

Pixe Social is bringing a new interactive experience to attendees at this popular worldwide exhibition for incentive travel, meetings, and events.

A number of team members will be walking around the show floor, taking pictures of attendees and exhibitors alike, and inviting them to share their photos and testimonials with fans and friends on leading social media. Pictures will be shared on the IMEX Facebook Page live from the exhibits floor, tweeted with event hashtag (#IMEX14) and streamed to a HD photo wall on the show floor. Photo booth users will also have the opportunity to share their picture through their own social media pages to share their on-site experience with friends and colleagues.

In an exciting contest for IMEX attendees, the photo booth user with the most likes on their Pixe Social photo on Facebook by 11:59 PM EST on 1 June 2014 will win an iPad Mini!

In addition to providing the official IMEX 2014 Pixe Social Photo Booth to engage with attendees during the event, Pixe will also be exhibiting in Stand Number C720 with a2z Inc., Pixe’s sister company. a2z, Inc. provides event planners and organizers powerful web and mobile software that helps event organizers as well as event participants maximize their time and ROI.

A unique aspect of IMEX Frankfurt is the appointment system, which connects exhibitors with hosted buyer attendees before the event. Click here to schedule a meeting with Michael Krantz, Director of Sales, who is representing Pixe in our booth at the event.

Pixe is excited to be returning to Europe. As the official photo booth solution for MCM Comic Con across multiple cities in the UK, Pixe Social has enabled hundreds of thousands of attendees to spread the love about their favorite brands and comic characters.